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Maggie

2024
Five lines of the word MAGGIE in light pink, rounded letters on a purple background, with a different expressive emoji face integrated into the letter A on each line for a personalised property marketing campaign.
Brief
WINNER – Good Design Awards 2025

Maggie was created by two passionate mums who understood firsthand the daily pressures of parenting—and what tools they wished existed. Their lived experience shaped every aspect of the app’s development: from a brand that feels warm and non-judgmental to an interface designed for one-handed, sleep-deprived scrolling.

Take a look at their instagram!

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Five lines of the word MAGGIE in light pink, rounded letters on a purple background, with a different expressive emoji face integrated into the letter A on each line for a personalised property marketing campaign.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets

Maggie

Client: Maggie Sector: Services

A green marble-patterned brochure for Elema Brighton, highlighting a personalised property marketing campaign adapting in real-time.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets
  • Website

Elema

Client: Kervale Sector: Property, Residential

A colourful gradient background with “HONEY, WE SEE YOU!” in bold white letters stands out, featuring the QIP logo above and “Queers in Property” below—showcasing a personalised property marketing campaign adapting in real time.
  • Art Direction
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Motion
  • Social Media Assets
  • Website

Queers in Property Refresh

Client: Queers in Property Sector: Not for Profit, Property

A book titled Studley Park Residences stands upright on a stone floor, with light-coloured stacked bricks behind—reflecting a personalised property marketing campaign adapting in real-time.
  • Art Direction
  • Brand Concepts
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets
  • Website

Studley Park Residences

Client: Carpe Sector: Property, Residential

  • Art Direction
  • Brand Concepts
  • Digital Design
  • Motion
  • Website

efront

Client: Efront Sector: Other

Black image with repeated dark grey text in all caps reading “ELEVATED AND MEMORABLE” in various fonts and sizes—evoking the subtle, layered impact of a personalised property marketing campaign adapting in real time.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Motion
  • Social Media Assets

Zesty

Client: Zesty Sector: Events

  • Brand Concepts
  • Website

Tydal

Client: Traders in Purple Sector: Property, Residential

A black microphone on a stand, with a label reading SESSION IN PROGRESS at its base, set against a plain white background—like a personalised property marketing campaign adapting in real-time to highlight what matters.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets

Session In Progress

Client: Session in Progress Sector: Entertainment

  • Brand Concepts
  • Campaign Concepts
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets

Melbourne Queer Film Festival 2024

Client: Melbourne Queer Film Festival Sector: Arts & Design, Entertainment, Events, Not for Profit

  • Brand Concepts
  • Campaign Concepts
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets

Melbourne Queer Film Festival 2023

Client: Melbourne Queer Film Festival Sector: Arts & Design, Entertainment, Events, Not for Profit

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets
  • Website

8 Louise Melbourne

Client: Samuel Sector: Property, Residential

Four white coffee bags stand side by side, each labelled with a different blend: High 40, Cloud 9, Low 8, and Brazil. Like a personalised property marketing campaign adapting in real-time, each bag’s unique label and QR code add a tailored touch.
  • Brand Concepts
  • Digital Design
  • Environmental
  • Motion
  • Packaging
  • Print
  • Social Media Assets
  • Website

Klim Coffee Roasting Co°

Client: Klim Coffee Roasting Co. Sector: FMCG, Hospitality

A modern interior with a wooden staircase and vertical timber panelling, seen through a screen of evenly spaced circular cut-outs. CERA STRIBLEY DESIGN IN DIALOGUE is overlaid in bold white letters—a brand that adapts to your vision.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Motion
  • Print
  • Website

Cera Stribley

Client: Cera Stribley Sector: Arts & Design, Corporate

Three colourful cups float in mid-air against a beige background, showcasing the revamped logo and branding for Malvern Collective Retail. The pink top cup reads DUE, orange middle LIVE, and blue bottom MEET—all with bold, diagonal text.
  • Art Direction
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets

Malvern Collective Retail

Client: Kokoda Property Sector: Property, Retail

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets
  • Website

Canvas

Client: Traders in Purple Sector: House & Land, Property

  • Brand Concepts
  • Digital Design
  • Motion
  • Social Media Assets

Sink or Swim

Client: Sink or Swim Sector: Entertainment

The Walton, 88 Walpole St, Kew: Where architecture and elegance unite. Modern façade with large windows and balconies peeks through lush trees, enhanced by a dark sepia overlay and minimalist logo at the bottom.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Website

The Walton

Client: Carpe Sector: Property, Residential

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets
  • Website

Harbour Grounds

Client: 151 Property Group Sector: Commercial, Property, Retail

  • Art Direction
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets
  • Website

Life Hub

Client: Life Hub Sector: Health & Wellness

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets
  • Website

Author

Client: G3 Projects Sector: Property, Residential

A flat lay of BELKIRK branded stationery—business cards, envelopes, booklets, a thank you card, and a mobile phone with a professional photo—all in blue, black, and white. Belkirk: Unfolding potential through bespoke branding.
  • Art Direction
  • Brand Concepts
  • Digital Design
  • Print
  • Social Media Assets
  • Website

Belkirk

Client: Belkirk Group Sector: Corporate, Recruitment

Calm ocean water at sunset with pastel skies. Overlaid text reads: Pier 103 Waterfront Residences, Port Melbourne, VIC 3207 with a nautical anchor symbol—experience iconic waterfront living in Port Melbourne.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets
  • Website

Pier 103

Client: Luxcon Sector: Property, Residential

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets
  • Website

Hush Property

Client: Hush Property Sector: Corporate, Property

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets
  • Website

Queers in Property

Client: Queers in Property Sector: Events, Not for Profit, Property

Aerial view of a dense forest with trees in autumn colours, featuring the large white text Eaglemont Residences across the top, capturing the essence of a warm artistic lifestyle in a lush suburb.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Environmental
  • Print
  • Website

Eaglemont Residences

Client: Carpe Sector: Property, Residential

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets

QUAD

Client: Holdmark Sector: Commercial, Property, Retail

A collection of posters featuring women, fitness, and business consultancy themes, with bold text such as "Oxigen Business Group—Your fitness business success partners" and "Over 60 Years' Experience in the Fitness Industry.
  • Art Direction
  • Brand Concepts
  • Digital Design
  • Motion
  • Print
  • Social Media Assets
  • Website

Oxigen

Client: Oxigen Business Group Sector: Corporate, Health & Wellness

A set of modern stationery featuring folders, business cards, envelopes, and letterhead with the name BLAIR—uniting visions for leading-edge experiences—highlighted by bold geometric designs in black, white, and purple on a dark background.
  • Art Direction
  • Brand Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets

Blair

Client: Blair Property Group Sector: Corporate, Property

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets
  • Website

M3 Group

Client: M3 Group Sector: Corporate, Property

Close-up of a textured, dark fabric with a black circular logo that reads THE ADDRESS at the top and EAST MELBOURNE at the bottom, capturing the bold and elegant brand campaign for Fitzroy Gardens prestige with a stylised overlapping A and T in the centre.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Environmental
  • Print
  • Social Media Assets
  • Website

The Address

Client: Luxcon Sector: Property, Residential

Large black geometric shapes form the number 52 on a dark green background, highlighting the 'Always On' brand and campaign for 52 Goulburn—a vibrant location—with the words FIFTY TWO WORLD SQ in light green and white centred over the numbers.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Digital Design
  • Motion
  • Print
  • Website

52 Goulburn St

Client: Brookfield Sector: Commercial, Property

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Digital Design
  • Motion
  • Print

264 Church St

Client: Holdmark Sector: Commercial, Property, Retail

A dark, textured background with diagonal lines features a blue geometric B logo and the white text BRANSON GROUP to the right, showcasing Branson Group: Consistent branding for versatility.
  • Art Direction
  • Brand Refresh
  • Brand Strategy
  • Campaign Concepts
  • Digital Design
  • Print
  • Website

Branson Group

Client: Branson Group Sector: Corporate, Property

  • Art Direction
  • Brand Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets
  • Website

Holdmark Property Group

Client: Holdmark Sector: Corporate, Property

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets

Property Unites

Client: Property Unites Sector: Events, Not for Profit, Property

A pink card with the word Hummingbird in white text and a simple outline of a hummingbird, resting on a beige textured fabric background.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets
  • Website

Hummingbird Developments

Client: Hummingbird Developments Sector: Property

  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Motion
  • Print
  • Website

Coast Little Bay

Client: Urban Property Group Sector: Property, Residential

A white hardback book titled The Anderson Collection in gold lettering is shown closed on a light beige surface. The cover features a subtle embossed design and a small logo for the Stanford University Museum.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Print

The Anderson Collection

Client: Branson Group Sector: Property, Residential

Three mobile phones display luxury flat websites with modern interiors, special offers, and the 'OWN NOW' campaign—inviting you to elevate your life with breathtaking sky views. The phones show both light and dark-themed layouts on a white background.
  • Art Direction
  • Brand Strategy
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets

Australia 108

Client: World Class Global Sector: Property, Residential

Abstract illustration with overlapping organic shapes in green, yellow, and dark green on an off-white background, resembling stylised leaves or plants.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Motion
  • Print
  • Social Media Assets
  • Website

The Parq Bexley

Client: Urban Property Group Sector: Property, Residential

Dark green logo with large, stylised overlapping B and T letters in the background. Centred gold text reads THE BELMONT COLLECTION. The design has a luxurious and elegant feel.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Environmental
  • Print
  • Social Media Assets
  • Website

The Belmont Collection

Client: Branson Group Sector: Property, Residential

Three tall flags on flagpoles against a clear blue sky. The yellow flag reads LIVE BRILLIANT, the black flag has “LUMINATOWNHOMES.COM.AU,” and the grey flag displays “LUMINA TOWNHOMES.”.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Motion
  • Print
  • Website

Lumina Townhomes

Client: Hexa Group Sector: House & Land, Property

Colourful, geometric magazine covers labelled QSPACES are arranged in a diagonal pattern. Each cover features bold, intersecting lines on backgrounds of different vibrant colours.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Environmental
  • Motion
  • Print
  • Social Media Assets

QSPACES

Client: QSpaces Sector: Construction

Logo with the text grandview in elegant black font, BRIGHTON in smaller uppercase letters below, and a large, pale 64 in the background inside a white oval on a light pink background.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Campaign Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Environmental
  • Print
  • Website

Grandview Residences

Client: Carpe Sector: Property, Residential

Scattered business cards on a tan background, featuring minimalist designs in black, white, grey, orange, and green, with the name Andrew Dawson, contact details, and some cards with embossed text.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Website

Engine Property Group

Client: Engine Property Group Sector: Corporate, Property

Several smartphones display a modern architecture website, featuring project images, navigation menus, and a logo. The phones are arranged on a light surface, emphasising sleek design and clean user interfaces.
  • Brand Strategy
  • Digital Design
  • Website

House Business Group

Client: House Business Group Sector: Corporate, Property

A green paper titled THE ARTISAN COLLECTION with a large white A and smaller text CONTRACT OF SALE in the top left, lying on a dark surface with shadows.
  • Brand Concepts
  • Campaign Marketing Strategy
  • Digital Design
  • Print
  • Website

The Artisan Collection

Client: Branson Group Sector: Property, Residential

A smartphone displaying a screen with the text A recruitment firm built around the client and a stylised AOS logo, set against a blue-green gradient background. The word CANDIDATES appears at the bottom.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Motion
  • Social Media Assets
  • Website

AOS Recruitment

Client: AOS Recruitment Sector: Corporate, Recruitment

A minimalist logo features a white fleur-de-lis design with the words THE ONE in large, elegant letters and BELLEVUE HILL in smaller text below, all on a light grey background.
  • Art Direction
  • Brand Concepts
  • Brand Strategy
  • Digital Design
  • Illustration
  • Motion
  • Website

The One

Client: Luxcon Sector: Property, Residential

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