264 Church St | Studio White Noise
You can see Lune from my house

Holdmark Property Group


Retail & Commercial


Our brief was to develop an identity for one of Holdmark’s distinctive properties that can be utilised for commercial or retail purposes. The building still maintains its heritage architecture from its previous use as a bank.



Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Graphic Design
  • Illustration

We developed a brand that celebrates the unique heritage of the building while presenting it as a modern offering. The identity was designed to represent both aspects of the project, including an old architecture illustration as one of the main graphic elements. We used big typography and concise messaging to create a bold and engaging brand feel.

  • Client

    Holdmark Property Group

  • Branding

    Studio White Noise (obviously)

    Melissa Yeo

    Lauren Messina

    Ross Karabelas

  • Leasing Agent

    Holdmark Property Group

  • Illustrator

    Matthew Chan