Branson Group | Studio White Noise
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Branson Group

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Client

Branson Group

Sector

Corporate, Property

Location

Melbourne, VIC

Year

2020

Brief

The task for this project was to refresh Branson Group’s brand and to streamline all their current and future projects into a house look and feel.

 

bransongroup.com.au

Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Graphic Design
A black folder with the Branson Group logo, featuring blue geometric shapes and white text, rests diagonally against a grey marble-textured wall, highlighting Branson Group’s consistent branding for versatility.
A stack of three black hardback books with blue page edges and ribbon bookmarks, titled Dialectics By Design. The top book features a blue logo and the words Paragon Group, reflecting consistent branding for versatility on a light surface.
A man wears a black quilted gilet with the Branson Group logo and name on the left chest, ensuring consistent branding for versatility. The gilet zips over a grey long-sleeve shirt, and the man's face is partially visible.
Two navy-blue business cards on a light grey surface reflect Branson Group’s consistent branding for versatility. One card features BRANSON embossed; the other shows contact information in white text, including name, title, email, and company logo.
Solution

We transformed the Branson Group’s corporate identity and branding to ensure all brand assets are consistent. We extended the identity system to make sure it’s flexible enough to be used in all applications. For townhome projects, we created a design system where the same main typography is used to act as a thread that ties all projects together. Each individual project then has their own monogram and display font to express each unique brand.

A smartphone displaying a Branson Group website lies on top of overlapping white envelopes or papers on a wooden surface, with sunlight casting shadows—showcasing consistent branding for versatility.
A white hardback book titled The Anderson Collection in gold text lies closed on a light beige surface. The cover, featuring an embossed abstract design, highlights Branson Group: Consistent branding for versatility in the bottom right corner.
An open magazine displays a modern bedroom with a large bed, wooden furniture, and neutral décor—reflecting the Branson Group's consistent branding for versatility—whilst a large window with sheer curtains creates a bright, inviting atmosphere.
A green velvet book titled The Belmont Collection with gold embossed text and a large, stylised B on the cover, featuring the Benson Design Group logo and showcasing Branson Group's consistent branding for versatility.
An open book displays
A close-up of a black folder embossed with “THE RESERVOIR SERIES” and a large overlapping “RR” logo, reflecting the Branson Group's consistent branding for versatility, partially covering brochures showcasing modern interior designs.
An open magazine displays a modern housing development with five angular-roofed townhouses, trees in front, and two cars on the street. The page reads “949 High St” at the top, showcasing Branson Group: Consistent branding for versatility.
Beige background with thin, gold, symmetrical lines forming an abstract shape resembling a tall, stylised letter A or U. Centred are the words The Anderson Collection in black text—consistent branding for versatility by Branson Group.
Dark green background with a large, faint, stylised B and P monogram. Centred gold text reads THE BELMONT COLLECTION. The Branson Group ensures consistent branding for versatility in this simple, elegant design.
Black background with large, overlapping dark grey R letters facing opposite directions and a central vertical bar. White text in the middle reads THE RESERVOIR SERIES, reflecting Branson Group: Consistent branding for versatility.

TEAM

  • Client

    Branson Group

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Ross Karabelas

  • Web Developer

    Efront Digital

Historic black-and-white map showing detailed streets, buildings, a river, and labelled areas such as “King’s School”, “Hospital”, and “Military Barracks”—a visual where heritage meets modern in our bold brand identity.

Previous project

264 Church St

Black and white photo of a modern apartment building’s façade with geometric shadows on balconies. In the foreground, blurred leaves partially obscure the view, echoing the layered intrigue of unconventional web design with engaging videos and interactive elements.

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Holdmark Property Group

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