Sink or Swim | Studio White Noise
You can see Lune from my house

Adam O’Shea & James Wakefield




We were asked to create a playful yet confident identity for an exciting podcast about the struggles and successes of starting your own business.


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Scope of works
  • Brand Identity
  • Digital Design
  • Graphic Design

Taking inspiration from the name we used a typographic approach to create the identity for the Sink or Swim brand, with the letters in the logo appearing to be sinking. An additional graphic animation creates a sinking wormhole effect to expand on the idea in a playful way.

  • Client

    Adam O’Shea & James Wakefield

  • Branding

    Studio White Noise (obviously)

    Lauren Messina

    Michael Lam