The Walton | Studio White Noise
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The Walton

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Client

Carpe

Sector

Property, Residential

Location

Kew, VIC

Year

2022

Brief

We were asked to deliver a bespoke brand and campaign that tells the story of a perfectly illustrated life in Kew, one of Melbourne’s most sought-after suburbs.

 

thewalton.com.au

Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design
  • Illustration
An orange hardback book titled The WALTON rests on a grey surface. Embossed text highlights its heritage, contemporary style, and prestigious address—The Walton: Where architecture and elegance unite.
Close-up of engraved text on a brown, possibly leather or wood, surface. The visible words include “Kew, inspired by... landscape in a... way. Rich in text... materiality, dis...” at The Walton: Where architecture and elegance unite.
A close-up of a textured, tan book cover with embossed serif text describing The Walton: Where architecture and elegance unite, and its inspiration from Kew, with words like heritage, contemporary, texture, and materiality visible.
An open book displays a modern building with large windows and greenery on the left, whilst the right page reads ARCHITECTURE with a simple building sketch, evoking The Walton: Where architecture and elegance unite.
An open book displays a minimalist illustration of a modern building along the bottom of two pages, with text headings and columns above titled An Expression of the New Kew, highlighting The Walton: Where architecture and elegance unite.
An open book displays photos of buildings, boats on water, a tram, and a cyclist on streets. The Walton: Where architecture and elegance unite is captured in the domed building, red-brick structure, and vibrant city scenes across both pages.
A close-up of a magazine page featuring a quotation in white text on a blurred background. The quotation discusses creating a celebrated address, emphasising vision, legacy, and The Walton: Where architecture and elegance unite.
Large, green, heart-shaped leaves grow densely on dark stems at The Walton: Where architecture and elegance unite, surrounded by smaller plants and foliage in a lush, natural setting with filtered sunlight.
A simple line drawing of The Walton: Where architecture and elegance unite, showcasing a modern two-storey building with large windows, trees, and shrubs in front, all set against a plain background.
A close-up view of The Walton: Where architecture and elegance unite, showcasing a brick building with tall, arched doorways and windows, cream-coloured trim, wrought iron railings, and lush greenery.
Solution

We created the name The Walton as an expression of the two streets that form this iconic corner address — Walpole Street and Eglinton Street. Inspired by the architecture, location and the generously sized apartments, our refined brand expression combined an elegant identity with hand drawn illustrations and natural textures. These elements form a sophisticated brand that celebrated the lifestyle The Walton has to offer.

The Walton: Where architecture and elegance unite in this modern apartment block—large glass windows, neutral-toned exterior walls, and lush greenery on balconies welcome you to 88 Walpole St., with trees and plants adorning the elegant entrance.
Line drawing of The Walton: Where architecture and elegance unite in a modern apartment block with large windows, balconies, lush plants, and a tall tree. A path leads to the main entrance, surrounded by bushes and low vegetation.
Minimalist home office with a wooden desk and chair by a large window overlooking greenery; modern living area with a round coffee table and abstract art. The Walton: Where architecture and elegance unite, as natural light fills the space.
Minimalist line drawing of a modern workspace with a desk, chair, large windows, and decor—The Walton: Where architecture and elegance unite in stylish interiors accented by circular wall art and a round table.
A modern bedroom at The Walton: Where architecture and elegance unite, featuring floor-to-ceiling windows with views of tall green trees. Beige and navy bedding, soft lighting, and neutral-toned walls create a cosy, minimalist retreat.
The Walton: Where architecture and elegance unite, this modern three-storey apartment building with large windows and balconies is nestled among trees and landscaping on a corner plot with a sloped pavement and parked cars along the street.
Line drawing of The Walton, a modern two-storey building with large windows, surrounded by trees and shrubbery on a sloped landscape—where architecture and elegance unite.
The Walton: Where architecture and elegance unite in this modern, multi-storey apartment building featuring large windows, balconies, and greenery. Neutral-toned façades blend with lush landscaping along a quiet, tree-lined street.
Line drawing of The Walton: Where architecture and elegance unite—a modern, multi-storey building with large windows, balconies, and greenery around the base, set against a plain background.
A modern, spacious living room with large windows and neutral furniture, The Walton: Where architecture and elegance unite. Enjoy a dark rug, marble coffee table, fireplace, open dining area, and lush greenery visible through the expansive glass.
Line drawing of a modern living and dining room at The Walton: Where architecture and elegance unite, featuring large windows, two sofas, armchairs, fireplace, area rug, sleek dining table with chairs, hanging lights, and trees visible outside.
A smartphone displays a website for The Walton: Where architecture and elegance unite at 83 Walpole St, Kew, featuring a sepia-toned exterior image of the building and text promoting bespoke 2 & 3 bedroom flats.
A smartphone displays a brochure cover with elegant typography, a building illustration, and text reading: The Walton—where architecture and elegance unite for the perfect illustration of life in a charming address at Eglinton & Walpole Street Kew.
A smartphone displays a website with photos of nature scenes and the text “The Perfect Illustration of Life” in elegant fonts, set against a minimal, light background—echoing The Walton: Where architecture and elegance unite.
A smartphone displays a brown screen with The WALTON at the top—The Walton: Where architecture and elegance unite—featuring menu options like Architecture, Interiors, Location, Project Team, and an Enquire Now button at the bottom.
A smartphone displays a webpage with the heading Crafted and curated by the best, a line drawing of books and a catalogue, and a photo of two men in suits—echoing The Walton: Where architecture and elegance unite.
A golfer in a white shirt walks on a green golf course near a flag and bunker, surrounded by trees and sunlight—The Walton: Where architecture and elegance unite with the beauty of the game.
Line drawing of a wine bottle, glass, and charcuterie board with assorted cheeses and fruit on a plain background—capturing the refined spirit of The Walton: Where architecture and elegance unite.
A plate with fried calamari, a lemon wedge, cherry tomatoes, sliced radishes, greens, and a smear of orange sauce sits next to white wine on marble at The Walton: Where architecture and elegance unite.

TEAM

  • Client

    Carpe Group

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Melissa Yeo

    Claudia Boman

    Ross Karabelas

  • Architect & Interior Designers

    Warren & Mahoney

  • Sales Agent

    Three Sixty Property Group

  • Copywriter

    Weina Ha

  • Media & Web Developer

    Equality Media

  • Render Artists

    FKD Studios

  • Print Production

    Dr Print

  • Illustrator

    Matthew Chan

  • Photographer

    James Geer

  • Signage Production

    Outcry Media

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