The Walton | Studio White Noise
You can see Lune from my house

Carpe Group


Luxury Residences


We were asked to deliver a bespoke brand and campaign that tells the story of a perfectly illustrated life in Kew, one of Melbourne’s most sought-after suburbs.

Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design
  • Illustration

We created the name The Walton as an expression of the two streets that form this iconic corner address — Walpole Street and Eglinton Street. Inspired by the architecture, location and the generously sized apartments, our refined brand expression combined an elegant identity with hand drawn illustrations and natural textures. These elements form a sophisticated brand that celebrated the lifestyle The Walton has to offer.

  • Client

    Carpe Group

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Melissa Yeo

    Claudia Boman

    Ross Karabelas

  • Architect & Interior Designers

    Warren & Mahoney

  • Sales Agent

    Three Sixty Property Group

  • Copywriter

    Weina Ha

  • Media & Web Developer

    Equality Media

  • Render Artists

    FKD Studios

  • Print Production

    Dr Print

  • Illustrator

    Matthew Chan

  • Photographer

    James Geer

  • Signage Production

    Outcry Media