Harbour Grounds Back to our Projects
Client
151 Property Group
Type
Commercial, Retail and Public Spaces
Brief
We were asked to create a place brand and campaign that can represent the new vibrant commercial precinct in Auckland. Located between Viaduct Basin and Victoria Park, Harbour Grounds targets tech companies and millennial and aims to reinvigorate the harbour.
Scope of works
- Brand Identity
- Campaign Direction
- Art Direction
- Digital Design
- Creative Strategy
- Copywriting
- Graphic Design
- Illustration
Solution
A vibrant colour palette and bold art direction bring youthful energy to the place, celebrating a diverse offering including F&B, commercial, events and activation. The brand identity was designed with longevity in mind, reminiscent of nautical flags. The two squares were designed to allow for flexibility, so that they work well in animation or digital platforms. The negative space created by the two square creates the initial H, which we have also used as a clever graphic device for the brand.
TEAM
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Client
151 Property Group
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Branding
Studio White Noise (obviously)
Andreas Pranoto
Lauren Messina
Ross Karabelas
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Sales Agent
Bayleys
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Development Partners
Blackstone
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Copywriter
Weina Ha
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Web Developer
EFront Digital
