Harbour Grounds | Studio White Noise
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Harbour Grounds

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151 Property Group


Commercial, Retail and Public Spaces


We were asked to create a place brand and campaign that can represent the new vibrant commercial precinct in Auckland. Located between Viaduct Basin and Victoria Park, Harbour Grounds targets tech companies and millennial and aims to reinvigorate the harbour.



Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design
  • Illustration

A vibrant colour palette and bold art direction bring youthful energy to the place, celebrating a diverse offering including F&B, commercial, events and activation. The brand identity was designed with longevity in mind, reminiscent of nautical flags. The two squares were designed to allow for flexibility, so that they work well in animation or digital platforms. The negative space created by the two square creates the initial H, which we have also used as a clever graphic device for the brand.

  • Client

    151 Property Group

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Ross Karabelas

  • Sales Agent


  • Development Partners


  • Copywriter

    Weina Ha

  • Web Developer

    EFront Digital