Life Hub | Studio White Noise
You can see Lune from my house
Brief

Life Hub is a powerhouse of dedication to a healthy lifestyle. Changing the dynamics between group and solo training, Life Hub brings a holistic attitude of training within the studio, as well as clean eating and a positive healthy lifestyle outside of the walls. Life Hub came to us with an established brand presence and the goal to push their brand further through their online channels and physical space.

 

lifehub.com.au

Scope of works
  • Creative Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design
  • Animation
  • Social Media Design
  • Interior/Environmental Design
  • Apparel Design
Three people in sportswear sit on a gym floor, smiling and talking together. One holds a large water bottle. Resistance bands hang on the wall—an inspiring scene for designing print & digital solutions and website for a holistic brand revamp.
A woman in workout clothes grips two dumbbells on a gym floor, facing forward intensely. PURPOSE BUILT is boldly written, showcasing LIFE HUB's holistic brand makeover—designing print & digital solutions for maximum impact.
A muscular woman in a sports bra claps her chalk-covered hands, creating a cloud of dust. She stands in a gym with a focused expression—embodying the strength and focus behind designing print & digital solutions for a holistic brand rebrand.
Solution

We were brought on to lead the design of a range of print and digital collateral, including their website redesign, the 28 Day Challenge program redesign, photographic art direction, social media graphics and screen animations. In addition we were also thrilled to be part of the conceptualisation and execution of the interiors in both their Moorabbin and Geelong studios. Leading the creative direction for each space, we created a range of signage and posters and collaborated with two mural artists who created bold murals to suit each space individually, while still tying into the overarching Life Hub brand.

A collage of fitness-themed images and motivational quotes, featuring people boxing, working out, and posing in activewear. Showcasing designing print & digital solutions and website for a holistic brand revamp. Text includes JAB, CROSS, HOOK, and inspiring phrases.
Mario in a retro video game setting stands under the text “Take your workout to the next level,” with game stats above—perfect inspiration for designing print & digital solutions and website for a holistic brand revamp.

TEAM

  • Client

    Life Hub

  • Design

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Claudia Boman

    Ross Karabelas

    Kayla Paramesti

  • Mural Artists

    Mitch Walder (Moorabbin)

    Kate Pullen (Geelong)

  • Copywriter

    Chris Cannon

  • Web Developer

    Kreativez

  • Photographers

    Ray Rolla
    Snipershots