Studley Park Residences

Brief

We were engaged to develop the brand for Studley Park Residences, a premium collection of 31 homes in one of Kew’s most elevated and verdant locations. Anchored by a majestic Himalayan Cedar and surrounded by iconic parklands, the identity needed to capture the site’s serene natural beauty, quiet prestige, and grounded lifestyle — setting it apart within Melbourne’s luxury residential market while reflecting Carpe’s ethos of calm, craft, and connection.

studleyparkresidences.com.au

Scope of works

Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Publication Design
Graphic Design
Animation
Environmental/Signage Design

Tall trees with dense green foliage and textured trunks are seen from below. In the centre, circular white text reads: STUDLEY PARK RESIDENCES KEW 3101 VIC 88 STUDLEY PARK ROAD—perfect for a personalised property marketing campaign adapting in real time.

A brochure titled STUDLEY PARK RESIDENCES stands upright on a textured stone surface in front of a beige brick wall, reflecting a personalised property marketing campaign adapting in real-time.

Close-up of a brown booklet cover with large white text reading LEY PARK RESIDENCES and an embossed circular stamp, part of a personalised property marketing campaign adapting in real-time, placed on a light-coloured stone surface.

A brown hardback book titled STUDLEY PARK RESIDENCES lies on a light stone tiled surface, its minimalist design echoing the sophistication of a personalised property marketing campaign adapting in real time.

Red and orange heart-shaped leaves on thin branches are backlit by sunlight, glowing like a personalised property marketing campaign adapting in real time. The background is softly blurred, with hints of sky and more foliage.

A rustic building with a sign reading Yarra Bend National Park Golf House is surrounded by trees, bathed in warm, golden sunlight—a perfect setting for a personalised property marketing campaign adapting in real-time.

A golfer pushes a golf trolley along a fairway near a sand bunker on a sunny course, much like a personalised property marketing campaign adapting in real-time amidst trees and rich greenery.

Solution

Rooted in the natural beauty of Kew, the identity for Studley Park Residences draws on the project’s serene parkland setting and the central garden that defines it. Inspired by the dappled light and textural calm of the site, we developed a refined brand system anchored in a restrained palette, elegant typography, and an aerial canopy motif that evokes quiet luxury and a strong sense of place. Every touchpoint — from cinemagraph renders and brochure design to spatial signage and photography — was crafted in close collaboration with the wider team to ensure cohesion, clarity, and emotional resonance. The result is a layered, immersive identity that mirrors the project’s architectural integrity and delivers a sophisticated, nature-led living experience.

Text STUDLEY PARK RESIDENCES displayed on a patterned wall made of evenly spaced horizontal and vertical light brown brick slats, creating a textured grid—ideal for a personalised property marketing campaign adapting in real time.

Entrance to Studley Park Residences with large sign above glass doors, window curtains, and visible tree branches in the foreground—an ideal setting for a personalised property marketing campaign adapting in real time.

A large outdoor sign reads STUDLEY PARK RESIDENCES in white letters, set against trees. Positioned along a roadside with grass and a building visible, it highlights a personalised property marketing campaign adapting in real-time.

A street view of a large advertisement billboard for Studio Park Residences promoting nature-inspired living—complete with price info, contact details, and images of modern buildings—showcases a personalised property marketing campaign adapting in real-time behind leafy trees.

A green circular sign mounted on a wall reads Display Suite Display Suite Studley Park Residences in white lettering, reflecting trees and sky—a subtle nod to a personalised property marketing campaign adapting in real time.

A white A-board sign on a stone floor displays information about the Studley Park Residences show suite, featuring a QR code and details for a personalised property marketing campaign adapting in real time. SHOW SUITE NOW OPEN.

A window display advertises a personalised property marketing campaign adapting in real-time for 2- and 3-bedroom flats at 85 Studley Park Road, Kew, with pricing and contact details printed on the glass. A small black sign hangs nearby.

A sign reads Studley Park Residences Display Suite brought to you by carpe, set against a leafy backdrop with a tree and brick wall. An architectural sketch features at the bottom, highlighting a personalised property marketing campaign adapting in real time.

A brown brick building with an arched window displays a Studley Park Residences sign above a glass pane reflecting tree branches—perfect for a personalised property marketing campaign adapting in real time.

Wooden rowing boats with brown benches and slatted seats are moored closely together on calm water, illuminated by warm sunlight—like a personalised property marketing campaign adapting in real time to unique needs and conditions.

Sunlight filters through tall trees, including a palm, casting long shadows on a lush green lawn—much like a personalised property marketing campaign adapting in real-time to create the perfect, peaceful garden setting.

A cosy restaurant table set for two with wine glasses, water glasses, serviettes, and cutlery. Bottles of wine are displayed on a shelf nearby, sunlight filters through window blinds—much like a personalised property marketing campaign adapting in real-time.

TEAM

Client

Carpe x Korda Mentha
Branding

Studio White Noise (obviously)

Lauren Messina

Dawn Liu

Caitlin Johnston
Architect

Warren & Mahoney
Interior Designers

Edwina Glenn
Landscape Architects

John Patrick Landscape Architects
Sales Agent

Three Sixty Property Group
Copywriter

Weina Ha
Web Developer

Equality Media
Render Artists

Gabriel Saunders
Print Production

Press Print Digital
Photographer

James Geer & Saskia Wilson
Signage Production

OUTCRY MEDIA