Queers in Property Refresh

Brief

Our task was to refresh the Queers in Property brand and launch a new website that reflects its role as a vibrant, professional network for LGBTQIA+ people in the property and construction industry.

queersinproperty.com.au

Scope of works

Brand Refresh
Website Design
Creative Strategy
Art Direction
Digital Design
Print Design
Graphic Design
Animation

Solution

We developed a bold yet minimal visual identity, anchored by an electrified Pride gradient expanded with hues from multiple LGBTQIA+ flags — a dynamic system that embodies diversity, movement, and intersectionality. Paired with sophisticated editorial serif typography, the design balances energy with professionalism. Gradients are used exclusively in backgrounds to ensure clarity and accessibility, while fluid motion and adaptable layouts extend seamlessly from print to digital. The new website builds on this system, creating a clear, inclusive, and engaging platform for QIP’s community, events, and initiatives. Together, the refreshed brand and website position QIP as timeless yet progressive — a network that celebrates pride all year round.