Property Unites | Studio White Noise
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Property Unites

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Property Unites




We were asked to create a brand identity for a collective of property groups in Melbourne, joining forces to support the most vulnerable Melburnians and most in need.

Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Graphic Design

The design was inspired by the organisation being based in Melbourne, taking inspiration from its unique architectural facades and the distinct Hoddle grid. These are represented through a range of shapes that can be used as graphic devices for the brand. The main logo incorporates 3 of these unique shapes to also represent the 3 unique organisations coming together, with an abstract representation of the letter P. The brand identity and graphic elements have been intentionally designed with animation and movement as core considerations.

  • Client

    Property Unites

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Ellen McLouhglin

    Caitlin Johnston

    Dawn Liu

    Ross Karabelas

  • Represented Charity

    Avalon: Home for the Homeless

  • Events Team

    State of Play

  • Print Production

    Dr Print

  • Working Groups

    Queers in Property

    Ladies of Property

    Men in Property