Property Unites | Studio White Noise
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Property Unites

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Client

Property Unites

Sector

Events, Not for Profit, Property

Location

Melbourne, VIC

Year

2023

Brief

We were asked to create a brand identity for a collective of property groups in Melbourne, joining forces to support the most vulnerable Melburnians and most in need.

Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Graphic Design
A collection of charity event materials for the Spring Charity Luncheon 2023, inspired by Unite for Melbourne—a brand inspired by its architecture, supporting those in need—with text, black-and-white photos, and graphics in yellow, white, black, and grey collage.
A group of people dressed in semi-formal attire unite for Melbourne, gathering outdoors and chatting over drinks, with the city’s iconic skyline and tall buildings—symbols of a brand inspired by its architecture—visible under a cloudy sky.
A modern indoor seating area with a dark sofa and coffee tables on a platform, large glass windows overlooking a river and Melbourne’s iconic skyline, echoing Unite for Melbourne—a brand inspired by its architecture supporting those in need.
Three people sit on a sofa having a panel discussion. The woman in the middle speaks into a microphone while the others listen. In front, a table with flowers and water sets the scene for Unite for Melbourne—a brand inspired by its architecture and community support.
Solution

The design was inspired by the organisation being based in Melbourne, taking inspiration from its unique architectural facades and the distinct Hoddle grid. These are represented through a range of shapes that can be used as graphic devices for the brand. The main logo incorporates 3 of these unique shapes to also represent the 3 unique organisations coming together, with an abstract representation of the letter P. The brand identity and graphic elements have been intentionally designed with animation and movement as core considerations.

A close-up of a white table with small vases holding yellow and orange flowers, next to a stack of Spring Charity Luncheon 2023 event programmes from Unite for Melbourne—a brand inspired by its architecture supporting those in need—and a plate with slices of bread.
A set of open and closed brochures displayed on a light surface. Created for Unite for Melbourne, the design blends event details, greyscale images, and geometric patterns celebrating the Spring Charity Luncheon 2023 hosted by the Property Lions.
A simple light blue geometric shape resembling a house with a pointed roof, centred on an off-white background—echoing Unite for Melbourne, a brand inspired by its architecture and supporting those in need.
The image displays a simple, light grey geometric shape resembling a minimalist camera icon or a rectangular frame with a central, raised section at the top—reflecting Unite for Melbourne, a brand inspired by its architecture supporting those in need.
A large white geometric shape with five sides, inspired by Melbourne’s architecture, sits centred on a light blue square background. The top left corner is angled, symbolising how we unite for Melbourne to support those in need.

TEAM

  • Client

    Property Unites

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Ellen McLouhglin

    Caitlin Johnston

    Dawn Liu

    Ross Karabelas

  • Represented Charity

    Avalon: Home for the Homeless

  • Events Team

    State of Play

  • Print Production

    Dr Print

  • Working Groups

    Queers in Property

    Ladies of Property

    Men in Property

Black and white photo of a modern apartment building’s façade with geometric shadows on balconies. In the foreground, blurred leaves partially obscure the view, echoing the layered intrigue of unconventional web design with engaging videos and interactive elements.

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