Tydal

Brief

We were engaged to develop the brand and marketing collateral for  Tydal, a premium waterfront apartment project in Woody Point —  a hidden coastal gem just 40 minutes from Brisbane CBD. Positioned on the highest point of the Peninsula with sweeping bay views, the project represents the final major development in an area undergoing quiet transformation.

Scope of works

Brand Identity
Campaign Direction
Art Direction
Photography
Digital Design
Creative Strategy
Illustration
Publication Design
Graphic Design
Animation
Environmental/Signage Design
Merch Design

A white background with the word TYDAL in large, uppercase letters and WOODY POINT in smaller uppercase letters beneath it, representing a personalised property marketing campaign adapting in real time.

Minimalist book cover design with beige background and white textured brush strokes. Centred square on the right shows TYDAL BODY FONT in an elegant style, echoing a personalised property marketing campaign adapting in real-time. Tracks in Purple at the bottom.

Aerial view of a coastal town at sunrise or sunset, with buildings, trees, and a shoreline curving along calm water. Text on the left side reads Your Place, Your Pace—featuring a personalised property marketing campaign adapting in real-time.

A greyscale photo of a woman with long hair leaning on a wooden railing by the water, looking into the distance. The sky is cloudy, and a pier extends behind her—like a personalised property marketing campaign adapting in real-time. Beige painted accent in background.

A two-page spread features abstract green brushstrokes and text reading LOCATION on the left, and a photo of a green vintage van parked on a residential street—ideal for showcasing a personalised property marketing campaign adapting in real time.

A magazine spread with a sepia-toned background. The left page’s text, framed by a painterly white brushstroke border, explores how a personalised property marketing campaign adapts in real time; the right shows a woman in a flowing dress walking along the shore.

A wooden walkway leads to a small white shelter with a slatted roof by the water, under a clear blue sky—perfect for showcasing in a personalised property marketing campaign adapting in real-time.

A grocery display with baskets of green apples, red apples, lemons, and limes—like a personalised property marketing campaign adapting in real-time—with a wicker basket of lemons in the foreground.

A street sign reads Steps to Beach with an arrow pointing left. Green bushes and tree branches are in the foreground, while a white house with a verandah—perfect for a personalised property marketing campaign adapting in real-time—is in the background under a blue sky.

Solution

Embracing the expansive ocean views and unhurried rhythms of coastal living, Tydal is a brand grounded in fluidity, ease, and personal retreat. Inspired by the natural ebb and flow of life at Woody Point, we developed a visual identity centred around expressive brush strokes — each one capturing a facet of coastal experience, from stillness to movement, from horizon to home.

The brand system is layered with texture and tone, complemented by evocative editorial photography that celebrates candid moments by the sea. Together, these elements evoke the effortless charm of the location while positioning Tydal as a refined yet grounded destination — a place to settle into your own unique flow.

A smartphone on a stone surface displays a website with a seafront view, cliffs, and buildings. The screen reads LIFE AT EASE, highlighting Tydal and Timbers in Punakaiki—part of a personalised property marketing campaign adapting in real-time.

A white envelope labelled TYDAL—part of a personalised property marketing campaign adapting in real-time—holds two photos: ocean waves and a black-and-white shot of someone in a light dress walking on the beach, set on a beige surface.

A woman in a flowing white dress walks barefoot along a sandy beach, facing the ocean waves under an overcast sky—her journey symbolic of a personalised property marketing campaign adapting in real-time to shifting tides.

A man wearing sunglasses and a striped shirt stands on a pier, fishing with a rod over the water. The scene, much like a personalised property marketing campaign adapting in real-time, is in black and white with soft light and a cloudy sky.

A woman with wavy hair in a light dress leans on a wooden pier railing, gazing thoughtfully over the water; like a personalised property marketing campaign adapting in real-time, the scene shifts subtly under a cloudy, black and white sky.

A couple dressed in light-coloured clothes stands on wooden stairs by the beach, looking at each other and smiling. Like a personalised property marketing campaign adapting in real time, their connection unfolds against the ocean waves in this black-and-white image.

An older woman with grey hair, in a white shirt and swimsuit, sits on the pool’s edge and smiles while looking away. The black-and-white image reflects timeless moments—perfect for a personalised property marketing campaign adapting in real-time.

A display stand features a brochure with TYDAL WOODY POINT in large, elegant letters on a pale background, highlighting a personalised property marketing campaign adapting in real-time, set against a beige wall.

A scale model of a modern building is displayed on a rounded table in a well-lit showroom, where architectural plans and the sign TYDAL SANDS highlight a personalised property marketing campaign adapting in real time.

Modern kitchen worktop with a hob and potted plants, reflecting a cosy living room with bookshelves and a sea view—perfect for featuring in a personalised property marketing campaign adapting in real time.

A wall display titled STEEPED IN HISTORY features six framed black-and-white historical photos above a seating area with modern blue chairs, beige cushions, and a green potted plant—an inviting space perfect for a personalised property marketing campaign adapting in real time.

Modern building entrance with a sign reading TYDAL WOODY POINT, vertical slats, and landscaped plants in front—perfect for a personalised property marketing campaign adapting in real time. Contemporary flats rise against the clear blue sky.

A waiter wearing a white shirt and dark apron carries a pizza and a tray of drinks through an outdoor café with yellow and white umbrellas—creating an atmosphere as inviting as a personalised property marketing campaign adapting in real time.

Large trees with tall, smooth trunks and green foliage line a dirt path in a sunny park. Like a personalised property marketing campaign adapting in real time, the scene invites discovery, with a wooden bench and lush bushes completing the peaceful setting.

A cyclist rides past the Scotts Pavilion as two people walk in front on a sunny day, sunlight streaming through the trees—like a personalised property marketing campaign adapting in real-time to its vibrant surroundings.

TEAM

Client

Traders in Purple
Branding

Studio White Noise (obviously)

Lauren Messina

Dawn Liu

Ellen McGloughlin

Claudia Boman

Caitlin Johnston
Architect & Interior Designers

Ellivo Architects
Landscape Architects

Arcadia
Sales Agent

Traders in Purple
Copywriter

Weina Ha
Web Developer

efront
Render Artists

Near Visual
Print Production

Artis
Illustrator

Matthew Chan
Photographer

James Geer
Signage Production

Coloursplash