Zesty

Brief

We were engaged to develop the brand identity for Zesty Events, a premier event studio dedicated to crafting unforgettable experiences for some of the world’s most distinguished brands. Rooted in Melbourne and operating on a global stage, the identity needed to capture the studio’s refined sense of occasion, its seamless blend of classical elegance and modern energy, and its commitment to creating moments that endure.

Scope of works

Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Graphic Design
Animation
Merch Design

Close-up of a disco ball covered in small, square, reflective tiles, illuminated with vibrant pink and purple light—like a personalised property marketing campaign adapting in real-time to capture every dazzling detail.

Black and white photo of two people clinking glasses at a party, with bright light and sparkling reflections creating a festive atmosphere—much like a personalised property marketing campaign adapting in real-time to capture every vibrant moment.

A person wearing white Reebok trainers and light trousers stands on a dark floor, illuminated by colourful laser lights and reflections—like a personalised property marketing campaign adapting in real-time to create unforgettable impressions.

Solution

Zesty Events crafts elevated, unforgettable experiences for the world’s most distinguished brands. Drawing on a visual identity that pairs a classical script-serif with a clean sans-serif typeface, the brand reflects a balance of timeless elegance and modern edge. A slanted line, drawn from the “Z”, appears throughout the system as a unifying graphic element, symbolising motion, versatility, and identity. Every event is treated as a journey: meticulously designed, visually rich, and built to endure—rooted in Melbourne’s vibrant culture and delivered with global sophistication.