QUAD | Studio White Noise
You can see Lune from my house

Holdmark Property Group


Retail Place


We were asked to create a bold brand identity that represents the exciting retail opportunities at 85 Macquarie Street, Parramatta by Holdmark.



Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design

Inspired by the idea of the four retail tenancy spaces available to form a boutique yet sociable experience, we came up with a memorable name – The QUAD. With a nod to the Holdmark logo, this concept explores the idea of four parts, within layout, typography, imagery and the playful logo, creating a flexible brand identity.

  • Client

    Holdmark Property Group

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Ross Karabelas

    Kayla Paramesti

  • Copywriter

    Weina Ha