Oxigen | Studio White Noise
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Oxigen

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Client

Oxigen Business Group

Sector

Corporate, Health & Wellness

Location

Sydney, NSW

Year

2021

Brief

We created a unique brand that showcases Oxigen’s clear yet strategic approach to building genuine growth for their clients.

 

oxigenbusinessgroup.com.au

Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Graphic Design
A flat lay of promotional leaflets with photos of women, bold text, and pastel colours. Text highlights Oxigen Business Group—your fitness business success partners—with expertise in consulting, personal branding, and fitness industry experience.
Solution

Oxigen Business Consulting was founded with one mission in mind – to help fitness business owners succeed. With 60+ years of collective industry experience, they know exactly what it takes to run a successful fitness business in a competitive market. By using a bold typographic approach to showcase their strong messaging, paired with a playful colour palette and hand drawn annotations, we created an engaging brand that reflects their confidence in the industry.

Two navy blue business cards on a light blue background. One features an embossed OX logo for Oxigen Business Group—your fitness business success partners. The other displays TRISH FREEMAN in bold, white and coral text with contact details below.
A computer monitor displays a website with the words YOUR PERSONAL MINDBODY BUSINESS CONSULTANT in large, bold text. MINDBODY is highlighted with a blue-green oval, and Oxigen Business Group—your fitness business success partners—is featured. The background is light grey.
A computer monitor displays a website with large text reading “Over 50 years’ experience in the fitness industry” in turquoise and purple letters on a light blue background, highlighting Oxigen Business Group—your fitness business success partners.
A computer monitor displays a website with large white text on a pink background that reads, CREATING GENUINE GROWTH FOR YOUR BUSINESS, with GROWTH emphasised in blue and circled—powered by Oxigen Business Group, your fitness business success partners.
A desktop computer displaying a website with the text “EVOLVING YOUR BUSINESS ONE REP AT A TIME.” The word “EVOLVING” is highlighted with a red oval. The background is light blue, featuring Oxigen Business Group—your fitness business success partners.
Multiple smartphones are arranged on a surface, each displaying motivational business and fitness messages in bold text, such as “Enabling your business for success,” with Oxigen Business Group branding—your fitness business success partners.
A smartphone displays the Oxigen Business Group Instagram profile, your fitness business success partners. The profile showcases a logo, bio, and a highlighted post outlining key steps: Meet, Plan, Manage, Success, Repeat.
A woman with long hair, wearing a sleeveless top and jeans, stands smiling indoors. Large bold text on the left reads LIANA with smaller text above it saying Meet the team—your Oxigen Business Group fitness business success partner.
Black and white photo of a woman with wavy hair and a light jumper, standing by a curtain. On the left, a pink panel says Meet the team and DANIELLE in large letters. Oxigen Business Group—your fitness business success partners—logo in the corner.
A woman with shoulder-length dark hair stands next to a curtain, smiling slightly. Meet the team above TRISH in bold blue letters highlights Oxigen Business Group—your fitness business success partners—XO logo appears in the lower right corner.

TEAM

  • Client

    Oxigen Business Group

  • Branding

    Studio White Noise (obviously)

    Lauren Messina

    Ross Karabelas

    Michael Lam

  • Web Developer

    EFront Digital

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