Blair

Brief

We were asked to create brand identity for Blair Property Group, positioning the company as both trustworthy and forward-thinking. Propelling change in the property industry, Blair is a full-service project marketing team focused on delivering standout results across sales, digital, media and marketing, providing dynamic solutions that respond to the changing needs of the industry.

Scope of works

Brand Identity
Campaign Direction
Art Direction
Digital Design
Graphic Design

Solution

Inspired by the idea of collaboration, we crafted a unique brandmark and graphic device for the brand, which symbolises two buildings coming together and two arrows pointing forwards. This represents the unified vision between Blair and their clients. We also weaved a new brand language into the brand, which showcases Blair’s ability to deliver outcomes that exceed expectations to create a ‘leading edge experience’.