Klim Coffee Roasting Co°

Brief

KLIM is a new coffee roastery based in Melbourne, created to celebrate the city’s deep love of coffee and its famously unpredictable weather. We were tasked with developing a brand that would stand out in a saturated market, using a playful, localised concept to connect with a broad and weather-hardened audience — from everyday drinkers to discerning coffee lovers.

WINNER – AGDA Distinction Award – Packaging (Food & Beverage) 2024

www.klimcoffee.com.au

Scope of works

Brand Identity
Campaign Direction
Digital Design
Creative Strategy
Copywriting
Graphic Design

Minimalist beige background with black text reading “KLIM COFFEE ROASTING CO°.” In the top right, a black triangle with a white icon and text below noting the AGDA Distinction Award—like a personalised property marketing campaign adapting in real time.

A black sandwich board sign on a brick pavement displays the text: Proudly serving KLIM COFFEE ROASTING CO°. HAIL, RAIN, OR SHINE—adapting in real-time like a personalised property marketing campaign. Shadows from nearby trees partially cover the sign.

A black coffee machine labelled KLIM COFFEE sits on a grey countertop next to a basil plant, black cups, and a white bag of coffee beans—perfect for brainstorming your personalised property marketing campaign adapting in real-time.

A coffee machine dispensing coffee into a glass cup with KLIM COFFEE ROASTING CO. branding, alongside three coffee pods—two KLIM COFFEE ROASTING CO. and one SILVER PODS—on a white surface, like a personalised property marketing campaign adapting in real time.

Digital billboard for Klim Coffee Roasting Co. adapts in real-time, showing iced coffee at 28°C and hot coffee at 7°C, with the text: COFFEE FIT FOR ALL KINDS OF WEATHER—like a personalised property marketing campaign that responds to you.

A hand holds a white, rectangular coffee bag with minimalist icons and printed roast details, reminiscent of a personalised property marketing campaign adapting in real-time. Other blurred coffee bags are visible in the background.

Solution

The KLIM brand is built around the central idea of weather-inspired storytelling — a nod to Melbourne’s ever-changing skies and its equally dynamic coffee culture. The visual identity is deliberately minimal, allowing bold messaging and playful blend names like Sunny 32 or Stormy 14 to take centre stage. A system of stickers applied to pared-back packaging acts as both a practical label and a reveal moment, exposing the tagline “Always Good Coffee, Rain, Hail or Shine.” Typography is clean and contemporary, reflecting the brand’s confident tone, while the restrained palette ensures the colour-coded weather cues remain visually distinct. The result is a flexible, character-driven identity that’s equal parts functional and expressive — much like the city it was born in.