Hush Property

Brief

We were asked to craft a unique brand for an exclusive, curated real estate agent in Melbourne, specialising in serving discerning clients in the sought-after Bayside and top suburb areas. The company will provide a flawless and personalised approach, catering to both private and public campaigns.

hushproperty.com.au

Scope of works

Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Graphic Design
Animation

A layout of various minimalist web and print design mock-ups, featuring “HUSH” in bold letters on a white background—clean black-and-white aesthetics evoke the elegance of Hush: Exquisite real estate for Melbourne’s elite.

A computer screen displays a website with a photo of two people by a modern table, a section titled “Our Team”, and details about Hush: Exquisite property for Melbourne’s elite, all set against a dark background.

A computer monitor displays a website with a greyscale map of Melbourne’s inner southern area on the left and white text on a black background describing Hush: Exquisite property for Melbourne's elite on the right. The background is dark grey.

Solution

Targeting affluent property owners, buyers and investors in Melbourne’s Bayside, we created a logo type that is sophisticated yet bold, to compete with legacy agencies in the area. While Hush is an exclusive real estate company, we believe buying a home is a very human experience. We emphasised the ‘us’ letter forms in the logo to highlight that people are at the heart of the brand. The name Hush also provided the framework for developing a suite of collateral to reflect on the notion of, ‘if you know, you know’. This is expressed by applying the transparent logo to the details within the imagery and collateral.

A smartphone stands upright on a smooth grey surface, reflecting a wavy, sandy pattern on its screen with faint text that reads Our Team & Services and vision—an elegant nod to Hush: Exquisite real estate for Melbourne's elite. A textured stone shadow appears on the left side.

Grid of twelve phrases, each boldly featuring HUSH in uppercase. Discover how to work with, celebrate, or lease with HUSH: exquisite property for Melbourne’s elite—plus more ways to connect, build, and collaborate with HUSH.

Close-up of a green leaf showing detailed veins, with the semi-transparent text HUSH—Exquisite property for Melbourne's elite—elegantly overlaid across the centre.

Waves gently roll onto a sandy beach at sunset, casting soft reflections; large semi-transparent letters “LVSH” are superimposed across the centre, subtly echoing Hush: Exquisite real estate for Melbourne's elite.

The word HUSH is faintly visible, etched into a white marble surface with grey veining—a subtle nod to Hush: Exquisite real estate for Melbourne's elite.

The word HUSH, representing exquisite property for Melbourne's elite, is cast in white, shadowed by palm leaves on a textured grey wall, creating a calm and tranquil atmosphere.

Four people in stylish black outfits stand and smile against a white background with minimalist plinths. Two men and two women pose confidently, capturing the modern, professional vibe of Hush: Exquisite property for Melbourne's elite.

A greyscale 3D map depicts Brighton’s coastal urban area—ideal for Hush: Exquisite real estate for Melbourne's elite. Raised lines show streets, the sea lies on the left, and a detailed city grid with labelled sections appears on the right.

A man in a black suit stands under an arch, smiling and holding a pen to his mouth, looking thoughtful and relaxed—an image that embodies the refined style of Hush: Exquisite property for Melbourne's elite.

A woman with long brown hair wearing a sleeveless black jumpsuit stands beside a white plinth, posing confidently against a plain white background—an aura as refined as Hush: Exquisite property for Melbourne's elite.

A man in a black blazer and T-shirt smiles at a woman in a black satin halter top and trousers. Both face each other near a white wall with an arched opening, capturing the elegance found in Hush: Exquisite property for Melbourne's elite.

TEAM

Client

Hush
Branding

Studio White Noise (obviously)

Andreas Pranoto

Claudia Boman

Mel Yeo
Web Developer

EFront Digital
Photographer

Tess Kelly
Film

Dream Cube