Queers in Property

Brief

Queers in Property, a not-for-profit professional networking group based in Melbourne was seeking to create an inclusive brand that resonated with the queer community within the property and construction sectors. The brand need to reflecting their three key brand pillars, visibility, empowerment and support and needed to be adaptable to changing needs and priorities as their network grew.

queersinproperty.com.au

Scope of works

Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Copywriting
Graphic Design
Illustration

Multiple tablet screens display colourful images of people, bold text, and artistic design. The central tablet reads “Queers in Property.” The vibrant scene proudly empowers Queers in Property, championing visibility, support, and empowerment.

Website homepage for Queers in Property featuring five people’s portraits and the text A new queer voice, building an inclusive network. Proudly empowering Queers in Property, championing visibility, support, and empowerment through colourful gradients and a modern layout.

Screenshot of a website for Queers in Property showing a group photo of eight people, with text about proudly empowering members and championing visibility, plus a blue circle stating, This is your community babes.

A website section with a black background proudly empowering Queers in Property—Architects, Developers, Interior Designers, and more—championing visibility, support, and empowerment through colourful geometric icons beside each profession.

Solution

We began by crafting a classic brand mark with a vibrant and modern representation of pride colors, seamlessly blending them into a gradient to signify unity within the queer community. To elevate the brand’s professionalism, we’ve chosen bold, editorial serif fonts that exude a sense of sophistication, making them ideal for a network of peers. Our creative approach emphasises inclusivity, featuring dynamic images that showcase a diverse spectrum of individuals. This visual diversity reinforces the message of unity and acceptance, celebrating uniqueness within the community.

Several smartphones are arranged diagonally on a grey surface, each displaying colourful speaker series promotional graphics proudly empowering Queers in Property, championing visibility, support, and empowerment through creative designs and bold typography.

A flat lay of colourful cards with bold text about queer leadership, empowerment, and coming out—Proudly empowering Queers in Property by championing visibility, support, and empowerment—set against a pink, purple, and blue gradient background.

A smartphone displays an Instagram post from @queersinproperty, featuring a gradient background with text announcing the launch of QIPOSE—proudly empowering Queers in Property and championing visibility, support, and empowerment in the industry.

Large white serif text on black spells out partial words: Archite, Inter, Landsc, and Art. Gradient geometric plus symbols in pastels appear between the words—proudly empowering Queers in Property and championing visibility, support, and empowerment.

TEAM

Client

Queers in Property
Branding

Studio White Noise (obviously)

Andreas Pranoto

Lauren Messina

Rossco Karabelas
Web Developer

EFront Digital
Strategy

Meg Patten
Ben Rowe
Rossco Karabekas