Queers in Property | Studio White Noise
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Queers in Property

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Queers in Property




Queers in Property, a not-for-profit professional networking group based in Melbourne was seeking to create an inclusive brand that resonated with the queer community within the property and construction sectors. The brand need to reflecting their three key brand pillars, visibility, empowerment and support and needed to be adaptable to changing needs and priorities as their network grew.



Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design
  • Illustration

We began by crafting a classic brand mark with a vibrant and modern representation of pride colors, seamlessly blending them into a gradient to signify unity within the queer community. To elevate the brand’s professionalism, we’ve chosen bold, editorial serif fonts that exude a sense of sophistication, making them ideal for a network of peers. Our creative approach emphasises inclusivity, featuring dynamic images that showcase a diverse spectrum of individuals. This visual diversity reinforces the message of unity and acceptance, celebrating uniqueness within the community.

  • Client

    Queers in Property

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Rossco Karabelas

  • Web Developer

    EFront Digital

  • Strategy

    Meg Patten
    Ben Rowe
    Rossco Karabekas