Pier 103 | Studio White Noise
You can see Lune from my house

Luxcon Group


Luxury Residences


We were briefed to create a brand and campaign that spoke to the waterfront views and high-end luxury finishes within the buildings, featuring subterranean amenities.



Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design
  • Illustration

Pier 103 was named to drive home its enviable position as a waterfront address, celebrating one of Port Melbourne’s most iconic piers and the project’s street number. The campaign celebrated the Port Melbourne lifestyle, inspired by its maritime history. We crafted the brand identity and campaign to centre around the project being an enviable place to live. The unique symmetrical form of the number 103 played with the idea of reflections on the water and the horizon.

  • Client

    Luxcon Group

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Ross Karabelas

  • Architect & Interior Designers


  • Sales Agent

    Luxcon Group

    Marshall White

  • Copywriter

    Weina Ha

  • Web Developer

    Ondicom Digital

  • Render Artists


  • Print Production

    Dr Print

  • Photographer

    James Geer

  • Signage Production

    Outcry Media