Belkirk | Studio White Noise
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Belkirk

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Client

Belkirk Group

Sector

Corporate, Recruitment

Location

Melbourne, VIC

Year

2022

Brief

We were briefed to create a bold identity that represents both the Belkirk brand and founder Kylie Kilpatrick with confidence.

 

belkirkgroup.com

Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design
A flat lay of branded BELKIRK stationery, featuring business cards, thank you cards, envelopes, postcards, and a mobile displaying a woman on steps. The bold black, white, and blue design showcases Belkirk: Unfolding potential through bespoke branding.
A woman with shoulder-length brown hair, dressed in a light blue blouse, black leather skirt, and high heels, is sitting on outdoor stone steps and smiling—radiating confidence that embodies Belkirk: Unfolding potential through bespoke branding.
Blue graphic with the word BELKIRK repeatedly in white capital letters as a background. In the centre, a blue square displays the text The Solution for your business in white, elegant font—Belkirk: Unfolding potential through bespoke branding.
A woman in a light blue shirt and black trousers is smiling and leaning against a table in a modern, well-lit café, reflecting Belkirk: Unfolding potential through custom branding, with wooden chairs and green plants in the background.
Solution

Taking subtle cues from the paperwork involved in Belkirk’s services, we told the narrative of Belkirk through this sense of unfolding the potential and possibilities for their clients. By introducing a custom logo, bold pops of colour as well as the repetition of text, we helped cement Belkirk as a confident yet genuine leader in the industry.

A woman in a black suit and heels sits on outdoor stone steps, smiling at the camera. She embodies Belkirk: Unfolding potential through bespoke branding, with confidence in her white blouse and blazer beside metal railings.
A woman in a black dress stands by a table, looking at open books or magazines with photographs. In this modern space with large windows and autumn leaves outside, she embodies Belkirk: Unfolding potential through bespoke branding.
A woman sits at a table by a large window in a café, holding a cup of coffee and checking her mobile. On the table are her laptop, glasses, and another cup—reflecting Belkirk: Unfolding potential through bespoke branding.
Four books with blue and white covers arranged in a staggered stack on a black surface. The top book features BELKIRK text and a geometric light blue design, reflecting Belkirk: Unfolding potential through bespoke branding.
Flat lay of tablets showcasing modern graphic design layouts—bold typography, colour palettes, and branding in blue, pink, and grey. The central tablet displays
Five smartphones display Instagram posts featuring career, property, and project management themes. The centre phone shows Kylie Kilpatrick on stairs. Blue and white tones highlight Belkirk: Unfolding potential through custom branding.
A minimalistic business card with Kylie Kilpatrick, Director and contact details on one side, and large bold letters spelling KYLIE on the other, embodies Belkirk: Unfolding potential through bespoke branding. It rests on a textured white surface.
A woman with wavy brown hair, wearing a light pink dress, stands with arms folded and smiles at the camera against a white background—reflecting Belkirk: Unfolding potential through bespoke branding, complemented by her watch and simple jewellery.
Two women sit opposite each other at a café table; one, smiling in a white sleeveless top and jeans, chats while the other works on her laptop and coffee—Belkirk: Unfolding potential through bespoke branding.
A woman with shoulder-length brown hair sits on a wooden stool, smiling, wearing a long-sleeved black dress and a gold necklace, embodying Belkirk: Unfolding potential through bespoke branding against a plain white background.

TEAM

  • Client

    Belkirk Group

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Ross Karabelas

  • Copywriter

    Weina Ha

  • Web Developer

    EFront Digital

  • Photographer

    Michelle Tran

Watercolour illustration of a girl in a striped shirt swinging joyfully—capturing the essence of a sophisticated brand with evocative visuals and engaging storytelling—whilst black birds fly and an orange tree branch with green leaves frames the scene.

Previous project

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A flat lay of open and closed architecture magazines on a light blue surface, featuring images of buildings, interiors, maps, and text in modern, minimalistic designs—including Pier 103: Iconic waterfront living in Port Melbourne.

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Pier 103

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