Malvern Collective Retail Back to our Projects
Client
Kokoda Property
Type
Retail Place
Brief
We were asked to create a bold and engaging brand identity that represents the exciting retail opportunities at the already established Malvern Collective by Kokoda Property.
Scope of works
- Brand Identity
- Campaign Direction
- Art Direction
- Digital Design
- Creative Strategy
- Graphic Design
![](https://white-noise.com.au/wp-content/uploads/2023/05/CS_Stationery_Mockup_02-4.png)
![](https://white-noise.com.au/wp-content/uploads/2023/05/CS_Stationery_Mockup_02-18.png)
![](https://white-noise.com.au/wp-content/uploads/2023/05/CS_Stationery_Mockup_02-5.png)
Solution
Using the Malvern Collective’s existing logo and brand presence, we added ‘—Retail’ to the logo and reinterpreted the creative with a more vibrant expression. This allows the design to be adaptable to any Kokoda Property that offers retail spaces. Using a bold colour palette and short, sharp messaging, we clearly communicated the exciting offerings coming soon, with playful graphic applications of a tape device, pasted over all collateral to draw attention.
![](https://white-noise.com.au/wp-content/uploads/2023/05/WhiteNoise_Social_Tiles_092-768x768.jpg)
![](https://white-noise.com.au/wp-content/uploads/2023/05/WhiteNoise_Social_Tiles_095-768x768.jpg)
![](https://white-noise.com.au/wp-content/uploads/2023/05/WhiteNoise_Social_Tiles_09-768x768.jpg)
TEAM
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Client
Kokoda Property
-
Branding
Studio White Noise (obviously)
Andreas Pranoto
Lauren Messina
Ross Karabelas
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Architect & Interior Designers
Carr
-
Render Artists
Flood Studio
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Signage Production
Outcry Media