Malvern Collective Retail | Studio White Noise
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Malvern Collective Retail

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Brief

We were asked to create a bold and engaging brand identity that represents the exciting retail opportunities at the already established Malvern Collective by Kokoda Property.

Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Graphic Design
The revamped logo and branding for Malvern Collective Retail features the word PLAY in bold white letters on a blue background, crossed diagonally by red tape that reads RETAIL MALVERN COLLECTIVE repeatedly.
Large white text reading MOVE on a black background, partially obscured by two diagonal blue bands with the repeated words RETAIL MALVERN COLLECTIVE in white, highlighting the revamped logo and branding for Malvern Collective Retail.
The revamped logo and branding for Malvern Collective Retail features the word “DINE” in bold black letters on a pink background, crossed diagonally by white tape repeatedly labelled “MALVERN COLLECTIVE RETAIL.”.
Solution

Using the Malvern Collective’s existing logo and brand presence, we added ‘—Retail’ to the logo and reinterpreted the creative with a more vibrant expression. This allows the design to be adaptable to any Kokoda Property that offers retail spaces. Using a bold colour palette and short, sharp messaging, we clearly communicated the exciting offerings coming soon, with playful graphic applications of a tape device, pasted over all collateral to draw attention.

TEAM

  • Client

    Kokoda Property

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Ross Karabelas

  • Architect & Interior Designers

    Carr

  • Render Artists

    Flood Studio

  • Signage Production

    Outcry Media