Oz Onboard | Studio White Noise
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Oz Onboard

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Client

Oz Onboard

Sector

Services

Location

Melbourne, VIC

Year

2025

Brief

Oz Onboard is more than a service—it’s a community supporting travellers as they begin their journey in Australia. Founded by Darine, who arrived to Australia on a Working Holiday Visa with only a suitcase and a dream, the brand is grounded in lived experience and empathy. Having navigated the same uncertainties, Oz Onboard was created to make the transition smoother, clearer, and far less stressful.

Scope of works
  • Brand Identity
  • Graphic Design
  • Art Direction
  • Digital Design
  • Animation
Three people laughing together outdoors in the sun, one holding an orange, as part of a personalised property marketing campaign adapting in real-time.
The Sydney Opera House roof sails against a blue, cloudy sky, capturing the essence of a personalised property marketing campaign adapting in real-time.
A group of people holding cocktails in a toast for a personalised property marketing campaign.
Solution

The brand identity centres on reassurance and confidence. Stamp-inspired graphic elements reference the approval marks found across passports, visas, and official documentation, transforming a traditionally stressful process into something friendly and empowering.

A canvas tote bag featuring the slogan OZ ONBOARD in large blue letters and three decorative stickers, reflecting a personalised property marketing campaign.
A yellow graphics card on a dark teal background for a personalised property marketing campaign, featuring WELCOME! AOÍFE, Your adventure starts here!, OZ ONBOARD branding, and a circular stamp of the Australian continent.
A smartphone displaying the Instagram profile for Oz Onboard, showcasing a personalised property marketing campaign through a grid of posts about moving to Australia.
Two smiling women laughing with their arms outstretched against a clear blue sky, capturing the joy of a personalised property marketing campaign adapting in real-time.
A tram travelling down a city street lined with trees and skyscrapers, capturing the essence of a personalised property marketing campaign adapting in real-time.
Three friends walk along a sandy beach near the sea, mirroring the adaptive nature of a personalised property marketing campaign.

TEAM

  • Client

    Oz Onboard

  • Branding

    Studio White Noise (obviously)

    Mel Yeo

    Andreas Pranoto

    Ross Karabelas

A row of six black building silhouettes, each with different roof shapes, set against a pale yellow background. Inspired by Unite for Melbourne—a brand supporting those in need—these varied rooftops reflect the city’s architectural spirit.

Previous project

Property Unites

Five lines of the word MAGGIE in light pink, rounded letters on a purple background, with a different expressive emoji face integrated into the letter A on each line for a personalised property marketing campaign.

Next project

Maggie

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