The Walton Back to our Projects
Client
Carpe Group
Type
Luxury Residences
Brief
We were asked to deliver a bespoke brand and campaign that tells the story of a perfectly illustrated life in Kew, one of Melbourne’s most sought-after suburbs.
Scope of works
- Brand Identity
- Campaign Direction
- Art Direction
- Digital Design
- Creative Strategy
- Copywriting
- Graphic Design
- Illustration
Solution
We created the name The Walton as an expression of the two streets that form this iconic corner address — Walpole Street and Eglinton Street. Inspired by the architecture, location and the generously sized apartments, our refined brand expression combined an elegant identity with hand drawn illustrations and natural textures. These elements form a sophisticated brand that celebrated the lifestyle The Walton has to offer.
TEAM
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Client
Carpe Group
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Branding
Studio White Noise (obviously)
Andreas Pranoto
Lauren Messina
Melissa Yeo
Claudia Boman
Ross Karabelas
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Architect & Interior Designers
Warren & Mahoney
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Sales Agent
Three Sixty Property Group
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Copywriter
Weina Ha
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Media & Web Developer
Equality Media
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Render Artists
FKD Studios
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Print Production
Dr Print
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Illustrator
Matthew Chan
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Photographer
James Geer
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Signage Production
Outcry Media
