Pier 103 Back to our Projects
Client
Luxcon Group
Type
Luxury Residences
Brief
We were briefed to create a brand and campaign that spoke to the waterfront views and high-end luxury finishes within the buildings, featuring subterranean amenities.
Scope of works
- Brand Identity
- Campaign Direction
- Art Direction
- Digital Design
- Creative Strategy
- Copywriting
- Graphic Design
- Illustration
Solution
Pier 103 was named to drive home its enviable position as a waterfront address, celebrating one of Port Melbourne’s most iconic piers and the project’s street number. The campaign celebrated the Port Melbourne lifestyle, inspired by its maritime history. We crafted the brand identity and campaign to centre around the project being an enviable place to live. The unique symmetrical form of the number 103 played with the idea of reflections on the water and the horizon.
TEAM
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Client
Luxcon Group
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Branding
Studio White Noise (obviously)
Andreas Pranoto
Lauren Messina
Ross Karabelas
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Architect & Interior Designers
CARR
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Sales Agent
Luxcon Group
Marshall White
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Copywriter
Weina Ha
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Web Developer
Ondicom Digital
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Render Artists
BuildMedia
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Print Production
Dr Print
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Photographer
James Geer
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Signage Production
Outcry Media
