Hush Property Back to our Projects
Client
Hush
Type
Real Estate
Brief
We were asked to craft a unique brand for an exclusive, curated real estate agent in Melbourne, specialising in serving discerning clients in the sought-after Bayside and top suburb areas. The company will provide a flawless and personalised approach, catering to both private and public campaigns.
Scope of works
- Brand Identity
- Campaign Direction
- Art Direction
- Digital Design
- Creative Strategy
- Graphic Design
- Animation
Solution
Targeting affluent property owners, buyers and investors in Melbourne’s Bayside, we created a logo type that is sophisticated yet bold, to compete with legacy agencies in the area. While Hush is an exclusive real estate company, we believe buying a home is a very human experience. We emphasised the ‘us’ letter forms in the logo to highlight that people are at the heart of the brand. The name Hush also provided the framework for developing a suite of collateral to reflect on the notion of, ‘if you know, you know’. This is expressed by applying the transparent logo to the details within the imagery and collateral.
TEAM
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Client
Hush
-
Branding
Studio White Noise (obviously)
Andreas Pranoto
Claudia Boman
Mel Yeo
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Web Developer
EFront Digital
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Photographer
Tess Kelly
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Film
Dream Cube
