efront

GOLD WINNER – The Better Future Melbourne Design Awards 2025

Brief

Introducing efront — the Melbourne web development studio reimagined as a brand that pushes boundaries, not just pixels.

Rooted in the language of code, the brand identity fuses ASCII art, bold monospaced type, and a stripped-back palette to speak directly to developers and designers alike. At its centre sits the custom website — a layered, interactive experience built to showcase efront’s capabilities through structure, storytelling, and playful experimentation.

From glitchy buttons to a toggleable “Code Mode,” every detail reveals how efront works: inventive, curious, and technically sharp. Each interaction becomes a proof of concept, demonstrating what’s possible when creativity meets code.

We know our mockups are great, but we definitely recommend checking out the real thing: efront.digital

Scope of works

Brand Identity
Art Direction
Digital Design
Graphic Design
Animation
Web Design

Solution

The objective was to refresh efront’s brand identity and online presence to better reflect the calibre of their work and appeal to a broader, design-conscious client base. As a team deeply embedded in code and systems, they needed a brand that could signal technical credibility while expressing their personality — confident, curious, and collaborative.

The solution focused on elevating brand perception without losing the recognition of existing clients. Central to the task was the creation of a website that functioned as both a conversion tool and a creative showcase — a space to demonstrate efront’s technical skill and experimental mindset. The direction needed to feel digital-first and visually expressive, encouraging bold ideas while maintaining clarity and usability.