Tydal

Brief

We were engaged to develop the brand and marketing collateral for  Tydal, a premium waterfront apartment project in Woody Point —  a hidden coastal gem just 40 minutes from Brisbane CBD. Positioned on the highest point of the Peninsula with sweeping bay views, the project represents the final major development in an area undergoing quiet transformation.

Scope of works

Brand Identity
Campaign Direction
Art Direction
Photography
Digital Design
Creative Strategy
Illustration
Publication Design
Graphic Design
Animation
Environmental/Signage Design
Merch Design

Solution

Embracing the expansive ocean views and unhurried rhythms of coastal living, Tydal is a brand grounded in fluidity, ease, and personal retreat. Inspired by the natural ebb and flow of life at Woody Point, we developed a visual identity centred around expressive brush strokes — each one capturing a facet of coastal experience, from stillness to movement, from horizon to home.

The brand system is layered with texture and tone, complemented by evocative editorial photography that celebrates candid moments by the sea. Together, these elements evoke the effortless charm of the location while positioning Tydal as a refined yet grounded destination — a place to settle into your own unique flow.

TEAM

Client

Traders in Purple
Branding

Studio White Noise (obviously)

Lauren Messina

Dawn Liu

Ellen McGloughlin

Claudia Boman

Caitlin Johnston
Architect & Interior Designers

Ellivo Architects
Landscape Architects

Arcadia
Sales Agent

Traders in Purple
Copywriter

Weina Ha
Web Developer

efront
Render Artists

Near Visual
Print Production

Artis
Illustrator

Matthew Chan
Photographer

James Geer
Signage Production

Coloursplash