Studley Park Residences

Brief

We were engaged to develop the brand for Studley Park Residences, a premium collection of 31 homes in one of Kew’s most elevated and verdant locations. Anchored by a majestic Himalayan Cedar and surrounded by iconic parklands, the identity needed to capture the site’s serene natural beauty, quiet prestige, and grounded lifestyle — setting it apart within Melbourne’s luxury residential market while reflecting Carpe’s ethos of calm, craft, and connection.

studleyparkresidences.com.au

Scope of works

Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Publication Design
Graphic Design
Animation
Environmental/Signage Design

Solution

Rooted in the natural beauty of Kew, the identity for Studley Park Residences draws on the project’s serene parkland setting and the central garden that defines it. Inspired by the dappled light and textural calm of the site, we developed a refined brand system anchored in a restrained palette, elegant typography, and an aerial canopy motif that evokes quiet luxury and a strong sense of place. Every touchpoint — from cinemagraph renders and brochure design to spatial signage and photography — was crafted in close collaboration with the wider team to ensure cohesion, clarity, and emotional resonance. The result is a layered, immersive identity that mirrors the project’s architectural integrity and delivers a sophisticated, nature-led living experience.

TEAM

Client

Carpe x Korda Mentha
Branding

Studio White Noise (obviously)

Lauren Messina

Dawn Liu

Caitlin Johnston
Architect

Warren & Mahoney
Interior Designers

Edwina Glenn
Landscape Architects

John Patrick Landscape Architects
Sales Agent

Three Sixty Property Group
Copywriter

Weina Ha
Web Developer

Equality Media
Render Artists

Gabriel Saunders
Print Production

Press Print Digital
Photographer

James Geer & Saskia Wilson
Signage Production

OUTCRY MEDIA