Sink or Swim
Back to our ProjectsClient
Adam O’Shea & James Wakefield
Type
Podcast
Brief
We were asked to create a playful yet confident identity for an exciting podcast about the struggles and successes of starting your own business.
Scope of works
- Brand Identity
- Digital Design
- Graphic Design
Solution
Taking inspiration from the name we used a typographic approach to create the identity for the Sink or Swim brand, with the letters in the logo appearing to be sinking. An additional graphic animation creates a sinking wormhole effect to expand on the idea in a playful way.
TEAM
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Client
Adam O’Shea & James Wakefield
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Branding
Studio White Noise (obviously)
Lauren Messina
Michael Lam
