Session In Progress

Brief

From Your Pocket came to us with a bold ambition: to create a brand that truly reflected their energy and purpose as a video podcast production company. Through a strategic deep dive, we uncovered their essence — a platform built on connection, conversation, and constant momentum.

We rebranded them as Session in Progress — a name that speaks to the dynamic, always-on nature of their work and the real conversations they help bring to life. This project became a proving ground for our approach to accessible branding, where colour, visuals and storytelling work in harmony to build something both powerful and inclusive.

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Scope of works

Brand Identity
Art Direction
Digital Design
Creative Strategy
Graphic Design
Animation
Merch Design

Solution

Session In Progress is a dynamic rebrand built around the universal symbol of recording — the red dot — representing a brand that’s always on, always evolving. More than a mark, it acts as a responsive graphic device, expanding and shifting to reflect real conversations in motion. Paired with a variable typeface that mirrors the rhythm of speech — bold in moments, light in others — the identity captures the fluidity of podcast dialogue. Designed with accessibility at its core, the pared-back palette of red, black and white ensures clarity, with the red symbol anchoring every touchpoint. The new name is both a cue and a promise: something meaningful is happening. Whether behind the mic or behind the scenes, the session is always in progress.