Queers in Property

Brief

Queers in Property, a not-for-profit professional networking group based in Melbourne was seeking to create an inclusive brand that resonated with the queer community within the property and construction sectors. The brand need to reflecting their three key brand pillars, visibility, empowerment and support and needed to be adaptable to changing needs and priorities as their network grew.

queersinproperty.com.au

Scope of works

Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Copywriting
Graphic Design
Illustration

Solution

We began by crafting a classic brand mark with a vibrant and modern representation of pride colors, seamlessly blending them into a gradient to signify unity within the queer community. To elevate the brand’s professionalism, we’ve chosen bold, editorial serif fonts that exude a sense of sophistication, making them ideal for a network of peers. Our creative approach emphasises inclusivity, featuring dynamic images that showcase a diverse spectrum of individuals. This visual diversity reinforces the message of unity and acceptance, celebrating uniqueness within the community.

TEAM

Client

Queers in Property
Branding

Studio White Noise (obviously)

Andreas Pranoto

Lauren Messina

Rossco Karabelas
Web Developer

EFront Digital
Strategy

Meg Patten
Ben Rowe
Rossco Karabekas