QUAD Back to our Projects
Client
Holdmark Property Group
Type
Retail Place
Brief
We were asked to create a bold brand identity that represents the exciting retail opportunities at 85 Macquarie Street, Parramatta by Holdmark.
Scope of works
- Brand Identity
- Campaign Direction
- Art Direction
- Digital Design
- Creative Strategy
- Copywriting
- Graphic Design
Solution
Inspired by the idea of the four retail tenancy spaces available to form a boutique yet sociable experience, we came up with a memorable name – The QUAD. With a nod to the Holdmark logo, this concept explores the idea of four parts, within layout, typography, imagery and the playful logo, creating a flexible brand identity.
TEAM
-
Client
Holdmark Property Group
-
Branding
Studio White Noise (obviously)
Andreas Pranoto
Lauren Messina
Ross Karabelas
Kayla Paramesti
-
Copywriter
Weina Ha
