Property Unites Back to our Projects
Client
Property Unites
Type
Not-for-profit
Brief
We were asked to create a brand identity for a collective of property groups in Melbourne, joining forces to support the most vulnerable Melburnians and most in need.
Scope of works
- Brand Identity
- Campaign Direction
- Art Direction
- Digital Design
- Creative Strategy
- Graphic Design
Solution
The design was inspired by the organisation being based in Melbourne, taking inspiration from its unique architectural facades and the distinct Hoddle grid. These are represented through a range of shapes that can be used as graphic devices for the brand. The main logo incorporates 3 of these unique shapes to also represent the 3 unique organisations coming together, with an abstract representation of the letter P. The brand identity and graphic elements have been intentionally designed with animation and movement as core considerations.
TEAM
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Client
Property Unites
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Branding
Studio White Noise (obviously)
Andreas Pranoto
Ellen McLouhglin
Caitlin Johnston
Dawn Liu
Ross Karabelas
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Represented Charity
Avalon: Home for the Homeless
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Events Team
State of Play
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Print Production
Dr Print
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Working Groups
Queers in Property
Ladies of Property
Men in Property
