Melbourne Queer Film Festival 2024

Brief

Our task was to create an event identity for the 34th annual Melbourne Queer Film Festival that represents the year’s theme of Formative Sound & Vision. The theme aimed to celebrate the powerful intersection of music and image in queer culture—from music videos and movie musicals to lip-syncing and ballroom—honouring their formative role in shaping queer identity and expression.

Scope of works

Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Publication Design
Graphic Design
Animation
Environmental/Signage Design
Merch Design

Solution

For the 34th Melbourne Queer Film Festival, we developed a richly layered campaign identity that celebrates the theme of “Formative Sound and Vision” through a sensory visual language. Anchored by the disco ball—an enduring symbol of queer nightlife, glamour, and musical euphoria—the design channels shimmering reflections, vibrant energy, and rhythmic movement. The disco ball’s prism-like quality inspired a refractive, layered image treatment that conveys depth and diversity, functioning both stylistically and narratively to mirror the multiplicity of queer stories and voices that define the festival’s cinematic offering. A glowing gradient animates the typography, bringing pulsing energy to logos and headlines, while a soft, glamorous glow evokes nostalgia and visual splendour. From the cinematic trailer and digital animations to posters, merch, programs, and environmental graphics, every touchpoint was crafted to deliver a cohesive, immersive identity—one that vibrates with pride, celebration, and the evolving spirit of the queer community.

TEAM

Client

Melbourne Queer Film Festival
Branding

Studio White Noise (obviously)

Andreas Pranoto

Dawn Liu

Mel Yeo

Ross Karabelas

Amelia Ropé
Event Photographer

Matto Lucas