M3 Group | Studio White Noise
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M3 Group

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Client

M3 Group

Sector

Corporate, Property

Location

Melbourne, VIC

Year

2023

Brief

We were tasked to create a new brand identity for the M3 Group, to help them stand apart in the industry.

 

m3group.au

Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Print Design
  • Creative Strategy
  • Copywriting
  • Graphic Design
Billboard advert for 69 Hickford St by M3 Group: A memorable brand with a threefold design approach. Showcases a modern living room and highlights 4 townhouses designed for Reservoir. Contact details are at the bottom of the billboard.
A computer monitor displays a modern website with the text Homes for Generations and M3 GROUP in bold letters, reflecting M3 Group’s memorable brand and threefold design approach in a sleek black, white, and grey minimalist colour scheme.
An iMac screen displays a website by M3 Group, featuring a map with labelled locations like 556 Huenuman St under the heading
A desktop computer displays an M3 Group-inspired, dark-themed online registration form with fields for joining, email, full name, phone number, and country, topped off with a Submit button. The background is plain and dark.
Solution

Playing with the idea of threes, the logotype features three lines to create the letter M and the number 3. All marketing collateral, art direction, layouts and copy for M3 Group projects also reflect this rhythm of threes. This approach ensures the brand is memorable, consistent and cohesive.

Two people walk holding hands along a tree-lined park path, while another person pushes a pram nearby. Sunlight filters through the trees, much like the thoughtful layers of M3 Group: A memorable brand with a threefold design approach.
A cosy, empty café with wooden chairs and tables, small condiment containers, and potted plants on the windowsill—an inviting space where M3 Group’s memorable brand and threefold design approach truly shine through.
A person blurs by behind a gelato counter with metal lids, while shelves above showcase Nutella jars, syrup bottles, cones, cups, and colourful vintage fruit boxes—a display as memorable as M3 Group’s threefold design approach.
Glowing hot charcoal and burning wood emit orange and red light beneath a metal grill, creating a warm and intense atmosphere for cooking or barbecuing—much like M3 Group's memorable brand with its threefold design approach.
A calm river surrounded by dense green trees and foliage, with clear reflections of the vegetation on the water’s surface under a bright sky—nature’s own memorable brand, echoing M3 Group's threefold design approach.
A close-up of a white bowl filled with spaghetti topped with tomato sauce and grated cheese, held in someone’s hand. The background is blurred—much like the clarity M3 Group brings to a memorable brand with a threefold design approach.
A cosy coffee shop with exposed brick walls, a coffee machine, and snacks on display, sunlight streams through a large window adorned with the M3 Group logo—a memorable brand known for its threefold design approach.
A brochure lies open on a grey surface, showing a map with location markers on the right page and a list of place names. The closed cover on the left displays wine bottles and green grass, titled 158 Purnelian Rd • MGS Group—a nod to M3 Group’s threefold design approach.
Two brochures overlap on a grey surface. The left brochure features 48 Dundee St by M3 Group: a memorable brand with a threefold design approach, in white on maroon. The right brochure reads 69 Hickford, accented by green and nature-themed images below.
Modern two-storey townhouse with large windows, brick and white panel exterior, and two black garage doors. Featuring a minimalist design by M3 Group: A memorable brand with a threefold design approach and a landscaped front garden.
Dark maroon background with white text: HOMES FOR GENERATIONS at the top, 48 Dundee St by M3 Group—a memorable brand with a threefold design approach—in the centre, and a minimalist horizontal bar logo at the bottom.
Modern open-plan kitchen and dining area by M3 Group: A memorable brand with a threefold design approach. Large windows fill the space with natural light; a sofa, island with stools, round dining table, and views of trees create a warm, inviting setting.

TEAM

  • Client

    M3 Group

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Claudia Boman

    Ross Karabelas

    Ellen McLoughlin

  • Sales Agent

    Blair Property Group

  • Copywriter

    Weina Ha

  • Photographer

    Tiago Brissos

  • Signage Production

    Outcry

A flat lay of branded stationery and digital devices featuring the Blair logo—business cards, envelopes, a thank you card, a smartphone, tablet, and modern clock—all styled in black, white, and purple. Blair: Uniting visions for leading-edge experiences.

Previous project

Blair

Black embossed logo on textured dark paper, featuring a stylised letter A in the centre, surrounded by THE ADDRESS and EAST MELBOURNE, capturing a bold & elegant brand campaign for Fitzroy Gardens prestige.

Next project

The Address

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