Branson Group Back to our Projects
Client
Branson Group
Type
Developer
Brief
The task for this project was to refresh Branson Group’s brand and to streamline all their current and future projects into a house look and feel.
Scope of works
- Brand Identity
- Campaign Direction
- Art Direction
- Digital Design
- Creative Strategy
- Graphic Design
Solution
We transformed the Branson Group’s corporate identity and branding to ensure all brand assets are consistent. We extended the identity system to make sure it’s flexible enough to be used in all applications. For townhome projects, we created a design system where the same main typography is used to act as a thread that ties all projects together. Each individual project then has their own monogram and display font to express each unique brand.
TEAM
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Client
Branson Group
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Branding
Studio White Noise (obviously)
Andreas Pranoto
Ross Karabelas
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Web Developer
Efront Digital
