Wynyard West | Studio White Noise
You can see Lune from my house

Willis Bond



8 Louise is situated in a prime location on the corner of Queens Lane and Louise Street. We were tasked to create a campaign that draws attention to the project with messaging that resonates with the vast target market.



Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design
  • Illustrations

Inspired by the architecture and the address of the project we created a bold brand and campaign using the name Louise and the number 8 — treating the campaign as if all messaging were coming from an actual person describing all the best things you can do within the location. This approach engaged the community in a fun and vibrant way, and allowed us to communicate the messaging through a suite of letters specifically addressed to the different audiences with the clever sign off ‘All the best, Louise’. This unique expression brought a sense of personalisation to the brand and along with the bold aesthetic and applications, it created an engaging and succesful campaign for the project.

  • Client

    Samuel Property

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Claudia Boman

    Ross Karabelas

    Kayla Paramesti

  • Architect & Interior Designers

    Cera Stribley

  • Landscape Architects


  • Sales Agent

    Blair Property Group

  • Development Partners

    Hummingbird Developments

  • Copywriter

    Weina Ha

  • Web Developer

    TAG Direct

  • Render Artists


  • Print Production

    Dr Print

  • Illustrator

    Matthew Chan

  • Photographer

    James Geer

  • Signage Production


  • Print Production

    Dr Print