The Artisan Collection Back to our Projects
Client
Branson Group
Type
Residences
Brief
8 Louise is situated in a prime location on the corner of Queens Lane and Louise Street. We were tasked to create a campaign that draws attention to the project with messaging that resonates with the vast target market.
Scope of works
- Brand Identity
- Campaign Direction
- Art Direction
- Digital Design
- Creative Strategy
- Copywriting
- Graphic Design
- Illustration
Solution
Inspired by the architecture and the address of the project we created a bold brand and campaign using the name Louise and the number 8 — treating the campaign as if all messaging were coming from an actual person describing all the best things you can do within the location. This approach engaged the community in a fun and vibrant way, and allowed us to communicate the messaging through a suite of letters specifically addressed to the different audiences with the clever sign off ‘All the best, Louise’. This unique expression brought a sense of personalisation to the brand and along with the bold aesthetic and applications, it created an engaging and succesful campaign for the project.
TEAM
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Client
Samuel Property
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Branding
Studio White Noise (obviously)
Andreas Pranoto
Lauren Messina
Claudia Boman
Ross Karabelas
Kayla Paramesti
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Architect & Interior Designers
Cera Stribley
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Landscape Architects
Acre
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Sales Agent
Blair Property Group
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Development Partners
Hummingbird Developments
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Copywriter
Weina Ha
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Web Developer
TAG Direct
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Render Artists
Floodslicer
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Print Production
Dr Print
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Illustrator
Matthew Chan
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Photographer
James Geer
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Signage Production
Outcry
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Print Production
Dr Print
