Engine Property Group | Studio White Noise
You can see Lune from my house

Engine Property Group

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Engine Property Group


Strata Services

8 Louise is situated in a prime location on the corner of Queens Lane and Louise Street. We were tasked to create a campaign that draws attention to the project with messaging that resonates with the vast target market.



Scope of works
  • Brand Identity
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design
  • Illustration
  • Photography
  • Art Direction

Inspired by the architecture and the address of the project we created a bold brand and campaign using the name Louise and the number 8 — treating the campaign as if all messaging were coming from an actual person describing all the best things you can do within the location. This approach engaged the community in a fun and vibrant way, and allowed us to communicate the messaging through a suite of letters specifically addressed to the different audiences with the clever sign off ‘All the best, Louise’. This unique expression brought a sense of personalisation to the brand and along with the bold aesthetic and applications, it created an engaging and succesful campaign for the project.

  • Client

    Engine Property Group

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Ross Karabelas

  • Copywriter

    Neue Media

  • Web Developer

    Snaffle Web