Australia 108 | Studio White Noise
You can see Lune from my house

World Class Global


Luxury Residences


We were asked to create a campaign and brand refresh to help sell the remaining premium residences in one of Melbourne’s newest landmark towers.

Scope of works
  • Campaign Direction
  • Art Direction
  • Digital Design
  • Creative Strategy
  • Copywriting
  • Graphic Design

We delivered a campaign that promoted urgency, celebrating the views from high above. The brand messaging revolves around the two words ‘OWN’ and ‘NOW’ with the word in between changing to suit different aspects (e.g. the highest, the sky, Australia 108 etc.). We chose these words because the number of letters relates to 108. We collaborated with an interior specialist photographer to capture the breathtaking views and the sensation of sky living. The campaign showcased Melbourne panoramas like never before.

  • Client

    World Class Global

  • Branding

    Studio White Noise (obviously)

    Andreas Pranoto

    Lauren Messina

    Ross Karabelas

    Claudia Boman

  • Architect

    Fender Katsalidis

  • Interior Designers


  • Sales Agent

    Colliers International/CBRE – Melbourne

    Ray White Projects

  • Copywriter

    Weina Ha

  • Web Developer

    Ondicom Digital

  • Print Production

    Dr Print

  • Photographer

    Timothy Kaye

  • Signage Production

    Outcry Media