Australia 108 Back to our Projects
Client
World Class Global
Type
Luxury Residences
Brief
We were asked to create a campaign and brand refresh to help sell the remaining premium residences in one of Melbourne’s newest landmark towers.
Scope of works
- Campaign Direction
- Art Direction
- Digital Design
- Creative Strategy
- Copywriting
- Graphic Design
Solution
We delivered a campaign that promoted urgency, celebrating the views from high above. The brand messaging revolves around the two words ‘OWN’ and ‘NOW’ with the word in between changing to suit different aspects (e.g. the highest, the sky, Australia 108 etc.). We chose these words because the number of letters relates to 108. We collaborated with an interior specialist photographer to capture the breathtaking views and the sensation of sky living. The campaign showcased Melbourne panoramas like never before.
TEAM
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Client
World Class Global
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Branding
Studio White Noise (obviously)
Andreas Pranoto
Lauren Messina
Ross Karabelas
Claudia Boman
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Architect
Fender Katsalidis
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Interior Designers
CARR
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Sales Agent
Colliers International/CBRE – Melbourne
Ray White Projects
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Copywriter
Weina Ha
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Web Developer
Ondicom Digital
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Print Production
Dr Print
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Photographer
Timothy Kaye
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Signage Production
Outcry Media
