Journal

Wear It Purple Day: Celebrating It Now More Than Ever

This alarming statistic, highlighted in the 2023 Youth Mental Health Report by Mission Australia and Black Dog Institute, underscores the urgent need for support, awareness, and action. Wear It Purple Day is a vital part of that response.

Judge a Book: Episode 10 – Judge Us

Our production partners, SESSION in PROGRESS reverse the idea of judging a book AND JUDGE US! Judging us based purely on our professional headshots. If we dare to judge a brand from exterior then it’s only fair we turn the mics against ourselves/ Leave your own judgements in the comments below.

Judge a Book: Episode 9 – Hospitality

What makes us stop into a cafe for a sandwich or a coffee? Smells, sounds, lines out the front OR a cleverly branded shop front? We dish on a few of our favourite places, exploring Melbourne's Café and hospitality Scene. Lets get in between the buns.

Judge a Book: Episode 8 – Film & TV

We are judging the promotional material marketing for film and TV series. We promise to NOT mention how handsome Jeremy Allen-White is and focus on the show poster for his TV series ‘The Bear’. How chaos can be calming, our thoughts on branding ‘Easter Eggs’

Judge a Book: Episode 7 – Generations

We're being a little controversial and dedicating an entire episode to judging our colleagues, our bosses, our parents based on when they were born. Get ready to slay as we deep dive into the stereotypes of Gen Z, millennials, alpha gens and boomers.

Embracing Our Eco-Era

We are ready for our eco-era (yes! we are finally entering our eco-era) is something we want to strive for, becoming more aware of our options, working more closely with our suppliers and clients to see what's available and what we can do to reduce our impact on the environment. From sourcing green materials to implementing energy-efficient solutions, we are uniquely positioned to make sustainability our relationship rather than a "situationship"

Judge a Book: Episode 6 – Snacks

We blind review and taste test an assorted selection of snacks and judge the product, packaging design, graphics and flavours. The catch? We can't read packaging or ingredients. We also create a potential multi million dollar idea!

Queers in Property – Industry Trailblazers

As international Pride celebrations draw to a close, I had the pleasure of sitting down with my fellow Queers in Property (QIPs) co-founders Billy Patten and Ben Rowe, to discuss the genesis of QIPs. Our grassroots networking group marks its sixth year on 11-October, beginning in Naarm / Melbourne and now expanded into Gadigal / Sydney, we took the opportunity to reflect on the journey and evolution of the Queers in Property movement. 

Judge a Book: Episode 5 – Beauty

Big brands, big budgets and their big and bold packaging designs. Let’s scrub off the surface, review the unboxing experience and find out what influences us to buy products