About
Studio White Noise is a design agency, committed to crafting authentic brand experiences. Tailored to your vision, each project is unique – in concept, creative and execution. You’ll never see us doing the same old thing. Just clever thinking and fresh ideas, well crafted.
Working in both Australia and New Zealand, our award-winning work includes a wide range of projects in property, architecture, hospitality, lifestyle, and retail. We’re open to any brief, no matter how big, small or bizarre.
We are designers, art directors and client service specialists, that collectively have more than 20 years of experience. Experienced, talented and curious. We celebrate each other’s diverse expertise to deliver unique solutions, ready to excite, inspire and communicate.
Click on our names to discover more.
Ross Karabelas
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Role
Director & Co-founder
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Mood
Effervescent
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Likes
Good jokes
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Dislikes
Waste
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Favourite Movie
Kill Bill 1 & 2
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Favourite Song
Get Into The Groove by Madonna and Missing by Everything But the Girl
“You knoureee what I mean?”
Ross’s extensive knowledge is equally matched by his larger than life persona. After delivering some of Australia’s most iconic property projects, Ross co-founded Studio White Noise, bringing to the table strategic solutions, real experience, and a bright spark. Ross gets it, and gets it done.
Ross’s extensive knowledge is equally matched by his larger than life persona. After delivering some of Australia’s most iconic property projects, Ross co-founded Studio White Noise, bringing to the table strategic solutions, real experience, and a bright spark. Ross gets it, and gets it done.
Andreas Pranoto
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Role
Creative Director & Co-founder
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Mood
Swingy
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Likes
Weird unusual food
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Dislikes
Healthy food
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Favourite Movie
The Usual Suspects
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Favourite Song
Bills by Lunch Money Lewis
Dream Sweet in Sea Major by Miracle Musical
“Yes master…”
Andreas is the quiet (sometimes), humming engine of the studio, bringing brand visions to life. With a passion for typography, illustration and brand identity, our Creative Director strives to surprise. As a fellow co-founder, Andreas helps our clients define who they are, and what they can become.
Andreas is the quiet (sometimes), humming engine of the studio, bringing brand visions to life. With a passion for typography, illustration and brand identity, our Creative Director strives to surprise. As a fellow co-founder, Andreas helps our clients define who they are, and what they can become.
Lauren Messina
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Role
Design Director & Co-founder
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Mood
Waow
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Likes
Pasta & anything lemony
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Dislikes
Being fructose intolerant – v annoying!
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Favourite Movie
Pulp Fiction
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Favourite Song
House of Cards by Radiohead and
Work Bitch by Britney Spears
“You can see Lune from my house!”
Lauren is our passionate, loud and detailed-focused Design Director and co-founder. She brings a rich tapestry of experience across lifestyle, retail, corporate, as well as food and beverage brands. With a stylish knack for web design, art direction and typography, she brings a fresh, innovative perspective to all our projects.
Lauren is our passionate, loud and detailed-focused Design Director and co-founder. She brings a rich tapestry of experience across lifestyle, retail, corporate, as well as food and beverage brands. With a stylish knack for web design, art direction and typography, she brings a fresh, innovative perspective to all our projects.
Claudia Boman
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Role
Client Service Director
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Mood
Realistic
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Likes
Wine, the beach, my dog
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Dislikes
Beer, winter, loose timelines
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Favourite Movie
Secretly, any Nancy Meyers movie
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Favourite Song
She by Elvis Costello
“All the best.”
With extensive experience in brand strategy, account management and project management, Claudia ensures we deliver projects on time, on budget and to the highest standards. As our Client Services Director, she’s everyone’s go-to gal, managing relationships and everyday operations.
With extensive experience in brand strategy, account management and project management, Claudia ensures we deliver projects on time, on budget and to the highest standards. As our Client Services Director, she’s everyone’s go-to gal, managing relationships and everyday operations.
Mel Yeo
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Role
Designer
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Mood
Snacky
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Likes
Being horizontal &
Bunnings Sausage Sizzles -
Dislikes
People who don’t give the lil courtesy wave when you let them through
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Favourite Movie
Sabrina Down Under
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Favourite Song
This question actually gives me so much anxiety idk i cant pick SOS
“I wanna snack!”
A little wacky and always sassy, Mel is the whole package, having worked across design studios, tech start-ups and not for profit organisations. She’s passionate about packaging, art direction, branding, and making a difference in people’s lives through her work.
A little wacky and always sassy, Mel is the whole package, having worked across design studios, tech start-ups and not for profit organisations. She’s passionate about packaging, art direction, branding, and making a difference in people’s lives through her work.
Dawn Liu
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Role
Designer
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Mood
Slaying
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Likes
Paul Mescal, expensive skin care & doomscrolling on Tik Tok
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Dislikes
Doomscrolling on Tik Tok
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Favourite Movie
Akira
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Favourite Song
212 by Azealia Banks
“Slayyyyyy!”
She may be a loud and proud Gen-Zer, but Dawn’s a quiet perfectionist at heart. This multidisciplinary designer is into crafting unique and engaging visual experiences. As an emerging illustrator/curator outside of the studio, she brings an artful eye to every project.
She may be a loud and proud Gen-Zer, but Dawn’s a quiet perfectionist at heart. This multidisciplinary designer is into crafting unique and engaging visual experiences. As an emerging illustrator/curator outside of the studio, she brings an artful eye to every project.
Caitlin Johnston
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Role
Senior Account Manager
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Mood
Happy
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Likes
Cooking, reading and running
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Dislikes
Waking up early
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Favourite Movie
When Harry met Sally
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Favourite Song
Vienna by Billy Joel
“Warm Regards.”
Caitlin certainly knows what she’s talking about, with a double major in Strategy & Entrepreneurship and Marketing, and a Masters of Management. She has earned her stripes at respected agencies and is always curious about the future of marketing.
Caitlin certainly knows what she’s talking about, with a double major in Strategy & Entrepreneurship and Marketing, and a Masters of Management. She has earned her stripes at respected agencies and is always curious about the future of marketing.
Ellen McLoughlin
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Role
Designer
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Mood
Panicking
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Likes
Rhys Darby, Ru Paul’s Drag Race, Cute stickers and things
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Dislikes
Liquorice
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Favourite Movie
School of Rock
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Favourite Song
If you want blood, you’ve got it – ACDC
“Buy my keychains!”
Ellen’s journey in design began in the UK with a love for creativity and problem-solving, which led her to specialise in web and user interface design. With a keen eye for aesthetics and an understanding of user experience, she crafts engaging digital experiences that resonate with audiences. Whether collaborating with startups or established Australian brands such as Reece & POLITIX, Ellen is dedicated to creating intuitive and impactful digital solutions that exceed client expectations.
Ellen’s journey in design began in the UK with a love for creativity and problem-solving, which led her to specialise in web and user interface design. With a keen eye for aesthetics and an understanding of user experience, she crafts engaging digital experiences that resonate with audiences. Whether collaborating with startups or established Australian brands such as Reece & POLITIX, Ellen is dedicated to creating intuitive and impactful digital solutions that exceed client expectations.
Amelia Rope
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Role
Account Director
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Mood
Effervescent
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Likes
Theatre, Animals, Art, Travel & Nature
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Dislikes
Meat
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Favourite Movie
2001: A Space Odyssey
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Favourite Song
Home – The Wiz
“Into the woods!”
Amelia, a thespian at heart, has over 25 years of experience working in agencies both in Australia and the UK, across property, retail, FMCG, transport, financial, and health sectors. Her strategic and forward thinking approach as well as broad skillset understanding the digital realm she has honed the ‘knack’ for managing websites end-to-end on a large scale and not to mention, organisation and communication with all stakeholders. Clients include; Fridcorp, Beulah, Howard Hughes Corporation (USA), Mirvac, Bendigo Bank, Chobani & BONDS.
Amelia, a thespian at heart, has over 25 years of experience working in agencies both in Australia and the UK, across property, retail, FMCG, transport, financial, and health sectors. Her strategic and forward thinking approach as well as broad skillset understanding the digital realm she has honed the ‘knack’ for managing websites end-to-end on a large scale and not to mention, organisation and communication with all stakeholders. Clients include; Fridcorp, Beulah, Howard Hughes Corporation (USA), Mirvac, Bendigo Bank, Chobani & BONDS.