Australia 108

Solution

We delivered a campaign that promoted urgency, celebrating the views from high above. The brand messaging revolves around the two words ‘OWN’ and ‘NOW’ with the word in between changing to suit different aspects (e.g. the highest, the sky, Australia 108 etc.). We chose these words because the number of letters relates to 108. We collaborated with an interior specialist photographer to capture the breathtaking views and the sensation of sky living. The campaign showcased Melbourne panoramas like never before.