The Belmont Collection

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Brief

8 Louise is situated in a prime location on the corner of Queens Lane and Louise Street. We were tasked to create a campaign that draws attention to the project with messaging that resonates with the vast target market.

louisemelbourne.com.au

Scope of works

Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Copywriting
Graphic Design
Illustration

Solution

Inspired by the architecture and the address of the project we created a bold brand and campaign using the name Louise and the number 8 — treating the campaign as if all messaging were coming from an actual person describing all the best things you can do within the location. This approach engaged the community in a fun and vibrant way, and allowed us to communicate the messaging through a suite of letters specifically addressed to the different audiences with the clever sign off ‘All the best, Louise’. This unique expression brought a sense of personalisation to the brand and along with the bold aesthetic and applications, it created an engaging and succesful campaign for the project.

TEAM

Client

Samuel Property
Branding

Studio White Noise (obviously)

Andreas Pranoto

Lauren Messina

Claudia Boman

Ross Karabelas

Kayla Paramesti
Architect & Interior Designers

Cera Stribley
Landscape Architects

Acre
Sales Agent

Blair Property Group
Development Partners

Hummingbird Developments
Copywriter

Weina Ha
Web Developer

TAG Direct
Render Artists

Floodslicer
Print Production

Dr Print
Illustrator

Matthew Chan
Photographer

James Geer
Signage Production

Outcry
Print Production

Dr Print